These days your plumbing marketing strategy can take you in a multitude of directions. Social media, content, mobile marketing, local directories, and ad placement to name a few. It can be a challenge to balance everything out. What we have come to notice is that every aspect of your plumbing marketing strategy works better when working with the other components of your strategy. For example, your content strategy goes hand in hand with your social media strategy. On their own, they are fine, but together they can drive incredible results. Getting the results you want using social media for plumbing marketing is much easier than you might think, and it doesn’t have to cost an arm and a leg, or require countless man hours.
One of the more important things we can stress when it comes to social media for plumbing marketing is to have a plan. It doesn’t have to be super complicated, but having some kind of strategy will help make the process a lot easier, more fun,
and more effective. Effective being the operative word. Know who you are targeting, what you are saying, and what type of impression you want to leave people with, and focus on those things. By allowing yourself to focus on what is important you don’t get as easily distracted, and therefore are able to get the results you want with your social media strategy.
The quality of your contentis another really important thing when using social media for plumbing marketing. How often you updated you content and the type of content you promote is completely up to you. However, we find that updating your social media profiles a couple times a week with a variety of content is most effective. Start by creating some general status updates that you can post quickly. These should be relative to your business, have an eye-catching image, and provide a link back to your website. Once you have created some general status updates, you can then focus on your blog strategy. Start by updating your blog 1-2 times a week. Focus on topics that are interesting to you and your audience and relevant to your business. Then you can start incorporating video content into your content strategy. With a multimedia approach to your content strategy, you appeal to a wider range of viewers, and therefore increase your visibility and traffic.
Timing is everything when working on social media for plumbing marketing. After all you want to schedule your posts at a time where your audience is most likely to view them right? Therefore, it is important to know who your audience is, where they are most likely to be on social media, and what time they are most likely to be online. For example, studies show that Facebookusers like, share, and comment more around the weekend and in the afternoon. Whereas, Twitter users are found to be engaging more during their commute to and from work, and while on their lunch breaks.
Creating a strong united front to strengthen your brand is an important part of using social media for plumbing marketing. It is how people will associate with your company, and will help shape your impression on people. Your branding should be easily recognizable, professional, and consistent. Focus on using the same images, logos, cover images, slogans, videos, and more.
Consistency is key when it comes to getting the results you want with your social media strategy. Stay on top of it. Update your profile and engage with people. It is important to set aside a little time each week to work on your social media strategy. If you find yourself not following through on your commitments, then consider delegating the social media tasks to someone in your office, or outsourcing to a professional social media strategist.
Grow Plumbing specializes in plumbing marketing and can help you with your social media strategy. Learn more here.
Click the button above to learn more about our internet marketing programs.
Improve Your Plumbing Marketing Get Social, Get Mobile, Get Local
Get the Most Out of Your Plumbing Marketing and Improve Your Lead Generation
Getting Noticed – Tips for Getting More Visibility for Your Content