Diving into some of today’s top digital advertising strategies for the social media age. How to get the right exposure and traffic for your business online.
Presently, there are approximately 3.2 Billion internet users who account for 56.1% of the world’s population. As a result, we are highly interconnected and if you are not marketing in this digital space you are missing out. The good news is that there are some key digital advertising strategies that you can use to harness the power of the internet and social media to increase your bottom line.
Read on to learn the digital advertising strategies you need to know for your business.
There are 4 key strategies that will influence the impact of everything you do on social media. They are: you must listen to what your following is saying, you need to harness the power of influencers, you need to network, and finally, you need to “sell” your product or service. If you attempt to implement one of these strategies without the others your marketing plan is bound to fail. Below is a brief description of each strategy and how to implement it for your business.
This may seem straightforward, like know your ideal customer avatar, but it actually takes a bit more work. Your customers are talking about you on social media every day. Some comments are positive, some are negative. To really listen to your channel, you need to promote the positive, address the negative, and tailor your marketing to address the subtle changes in your follower’s tone and messages.
In our modern-day, not answering the social media “phone” is as good as slamming the door in your customer’s face. They have a lot of insight to share if you just stop and listen.
Influences are powerful individuals with large followings, but they are also your customers at all levels. Your goal is to direct your followers’ opinions of your brand and change their behaviors, specifically their buying behaviors. Since you have been actively listening to your channels, this should be easy. When done correctly you will see an increase in the number of followers. You should also watch for increases in sharing, interactions, and website visitors. At this point, you can also consider harnessing CPM YouTube for increased revenue.
This strategy is just like the strategy in face-to-face networking. Sometimes it is helpful to think of social networking as a live event—except your interactions are online. This type of networking may come from blog posts or conversations on Twitter posts as just two examples. Focus on sharing content that fills gaps and creating goodwill with customers and similar brands.
Social selling puts all of the work done with listening, influencers, and engagement and begins the conversation to the customer process. In short, this is your sales funnel and its management.
Promotion on social media directs traffic to your content, where they’ll see your offer. If they respond, you can upsell. If they don’t you can retarget them with other advertising.
Now that you have the basics, time to grab your computer and get to work. Social media advertising is here to stay and if you want to remain competitive, you need to get on board.
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