In today's marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world.
While social media marketing has been prevalent for the last several years, too many brands still think they can apply old marketing methods to this new medium. Whereas traditional marketing relied on one-to-many forms of communication — think introducing a new product in a TV commercial — today’s marketing, dominated by social media, involves more one-to-one communication.
At the same time, today’s tools make it possible to exponentially grow from one-to-one to a mass audience, as each person you connect with can then easily spread the word to their own networks, and those networks then have ties to other networks of their own, and so on and so forth. Getting there, however, requires a more personal, human approach.
Think about it: In today’s marketing world, a YouTube star or an Instagram model can have more influence and engagement than some of the largest brands in the world who blast out promotional content yet gain relatively little traction. The reason why is that social media users crave human connection and actual social behavior with two-way communication, rather than brands just pushing out their own narrative and not bringing consumers into the conversation.
But marketers don’t have to worry about traditional marketing dying, because anyone can make this shift to humanize their brand and thrive in this new era. Doing so includes a few basic steps such as:
These are just a few of the many ways you can succeed in this current marketing climate, and on November 20, at 12:00 PM ET, I’ll behosting a 60-minute virtual workshop on Entrepreneur that dives deeper into this topic. The workshop will include actionable insights in areas such as:
You’ll also have the chance to ask me questions directly about how to adapt to this new era of marketing and how to take your brand to the next level. Save your spot now, complimentary with an Entrepreneur Insider subscription or available for a one-time fee of $19.