Back to bring you ten marketing blogs to help you thrive, prosper, and do amazing things.
In a week that saw announcements for facial recognition at airports, our weekly roundup is back to give you more.
More tips on successful YouTube ads. More impressive landing page elements. More ideas for your October content calendar.
Actually, we’re ignoring the fact that it’s just over a week until October.
Before you head into your weekend, do yourself a favour and take on board these amazing tips from the best marketers in the industry.
Let’s be honest, if you’re ever going to talk about internet habits, trends, and the way we consume and share content – social media has to be on the list.
And for video content specifically, YouTube definitely has to be on the list.
And the truth is, YouTube isn’t like other social media platforms. Which is why it’s so great.
The internet is now a nebula of communities, apps, software, and opportunities that brings people and content closer than ever before.
When it comes to our favourites, though, YouTube ranks highly for both popularity and population.
Every month, 1.9 billion users log in to YouTube.
And when we consider those who actively use YouTube without an account – well, we’ll leave you to ponder that one.
We’re not just going to leave it there, though.
You’ve all heard about the rise of the ‘Gen Z’. Whilst we’re not one for arbitrary labels, there are numbers you need to know.
And this is one of them: 96% of Americans aged 18-24 use YouTube.
Chances are, most people that have an internet connection are tuning in to the platform to share their favourite videos and even watch live sport, movies, and documentaries.
For you and me, this all means YouTube is a huge opportunity for business.
There’s never been a better time to invest in YouTube ads, and with the help of Uzair Kharawala, you can get started today.
The number sign. The pound sign. The hash.
First used by computer programmers and later popularised for social media by Chris Messina, it’s become a way of life.
However you do yours, there’s no room for argument about the power of hashtags.
Want to join a social media movement? Use a hashtag. Want to discover food inspo? Use a hashtag. Need to find like-minded people in your community or industry? Use a hashtag.
Today, social media users around the world continue to deploy the hashtag in their tweets to discover more of what they like.
And for marketers, hashtags have become useful tools to track, analyse, and discover new trends, new customers, and new ideas.
For the vast majority of us with a smartphone or an internet connection, we spend our leisure time online – sharing content with friends, following our interests, and catching up with trends and news.
And we do all of this on social media.
In fact, as Jeff Bullas says in his article, we’re investing up to 4 hours of our spare time on social media every day.
For marketers, this means more opportunity than ever to connect and attract new customers.
And one way this can be done is through hashtags, believe it or not.
Tracking hashtags allows marketers to see what’s getting their audience talking – and then to tailor their strategy to serve current needs.
Whether you are a regular consumer or business – we’re using hashtags to accompany our content and give it more context.
But how do you track hashtags, and how do you do it properly?
With the help of Anne Griffin, here’s how.
You’ve probably heard them used before – but what exactly are landing pages?
Landing pages are specific destination pages that visitors land on. They’re created to encourage sales and other conversions, and explains why most ads will take you to a unique landing page.
You don’t need to have an ad to create a landing page, however. You could have a page that displays a particular service that your business provides.
So, if users are conducting local searches for a specific item or service, you can give them what they want – all on a dedicated service landing page!
And though landing pages might sound straightforward – they’re just another page, right?! – they can be far more difficult than anticipated.
As this article points out, WordStream concluded that around 80% of web traffic is enjoyed by only 10% of landing pages.
Whilst this figure by no means concludes that landing pages are a waste of time, it does highlight that many landing pages often aren’t optimised enough for audiences.
But what do we mean by this? Put simply, your landing page needs to contain all the right elements to ensure that when somebody lands on the page, they stay there (and convert, obvs).
From visual hooks to delicious copy – uncover the best landing page elements with the help of Margot Whitney over at Wordstream!
The reason we have favourite, well-known companies in our lives is because of brand awareness.
If we’re after some fast food, a pair of golden arches might quickly pop into our heads.
And if we’re feeling a little guilty after all that food and in need of some new sportswear, we’ll probably consult the famous swoosh brand.
And, let’s be honest, if we’re looking for a high-end smartphone, we probably won’t consider any other brands other than the famous two.
I haven’t even mentioned a single brand here – but I reckon I could tell which companies you thought of.
And herein lies the true power of brand awareness. Whenever we need something, we consult the brands we know best.
The benefits of brand awareness also go some way to explain why it’s so difficult for start-ups to get their foot in the door, too. When consumers are so set in their preferences and awareness, other brands have to work twice as hard to get noticed.
In today’s brand saturated world, brand awareness matters more than ever. In fact, 89% of marketers see brand awareness as their top goal.
The reason? Because around 59% of consumers prefer to buy from brands they know and trust.
Clearly, brand awareness is worth its weight in gold.
You may already be proud of your presence – but how do you measure your brand awareness the right way?
Find out from this article by Jared Cornell.
When it comes to social media marketing and engagement, Instagram truly is up there.
It’s completely re-written how user-produced creative content is uploaded and shared. And it’s also given brands a fresh way to connect and engage with fans, too.
In fact, as Chidike Samuelson highlights, Instagram is now the prime online territory where marketers fight to win the hearts and minds of users.
This reason alone makes Instagram one of the most competitive arena in which to do business. And with the role of influencer marketing taking apps by storm, businesses are having to come up with novel ways to leverage their presence on Instagram.
The good news? You don’t need to bookshelf your whole budget for Instagram.
The key to success rather depends on a far more considered and informed approach to not only produce the right message, but to target the right people.
And what better way to learn the best tips than learning from the best.
The team behind Entrepreneur are bringing you 8 case studies you can take inspiration from to make your Insta marketing go further.
We know what you’re thinking.
No matter how many e-mail campaigns you write, they never seem to reap the rewards you deserve.
And man do you deserve them.
Being successful at e-mail marketing isn’t some closely guarded secret locked up in a golden cabinet somewhere.
And getting the results you deserve requires constant analysis, measurement, and patience.
Contrary to popular belief, e-mail marketing continues to be a popular marketing strategy.
Why? Because as Mayank over at Wishpond says, it’s a combination of low cost and high ROI.
Just 4400%. Nothing special, then.
The question on your lips at this moment is how long til the weekend what is myROI?
Hopefully, you’ve realised something amazing – you need to improve your email marketing.
And, even better, now you can.
From better landing pages to actually testing e-mails, this article has you covered.
There’s no hiding from it – Halloween is only 40 days away.
We’re not sure about you, but it seems like only yesterday when we were tucking into some chocolate over Easter.
We’re sharpening our vampire teeth, brewing our witch-eye soup, and getting ready for October.
October is, of course, full of pretty obvious ideas when it comes to your content calendar; you’ll want to capitalise on all things Halloween to tap into the current conversation.
National and international holidays have always offered themselves favourably to businesses looking to inspire consumers and drive sales with in-theme products and services.
But if ghosts, ghouls, and gargling cauldrons aren’t up your street, there are loads of October social media ideas to drive engagement and get you on your audience’s radar.
From International Coffee Day to International Caps Lock Day – feast your hungry eyes on this article by Donna Moritz for over 60 social media ideas to jazz up your content offerings.
In the online galaxy, images are powerful. They say a picture speaks a thousand words, and this is certainly true when it comes to our devices.
We’re spending longer and longer on social media (around 142 minutes per day).
Who wants to be spending this precious time looking at text, text, and more text?
In fact, images are really powerful. So much so that images posted on social media are far more likely to be shared and drive engagement for brands.
It explains why the likes of Twitter and Instagram are so successful.
We just love visuals – there’s no way around it.
It’s no wonder that 37% of marketers see visual marketing as a key form of marketing for their businesses.
But here’s the thing – many of the images posted online (whether social media or on a blog) are actually illegal.
However innocently they may have been published, thousands of images used on blogs and webpages actually violate copyright.
Here’s a guide by Kristi Kellogg you should keep with you.
Let’s face it – we’re swooned by what we think is valuable.
Those new smartphones are incredibly expensive. But they feel so good in our palms, and the packaging just looks so nice!
I never really order wine at a restaurant, but this one is quite pricey, it’s Italian, and its description contains fancy words on high-quality card. It must be good, right?
And those trainers I’ve just bought? Well sure they’re expensive, but the website said I was saving at least 40%.
Some of these examples may be a little far-fetched, but they perfectly demonstrate the power of something at play.
What’s going on here is something called perceived value – and us consumers are suckers for it.
As Linda Bustos says in this article, ‘value’ is abstract – it’s personal and driven by our emotions. When we’re shopping for necessities or luxuries, our brains are being influenced without us even knowing.
Pricing psychology plays on our instincts to get the best deal, to access high-quality products, and to connect with the more personal.
Every day, businesses are deploying value tactics to enhance our perceived value of commodities and things we want to purchase.
Here are 6 ways to influence the perceived value of your products.
For us marketers, is there anything better in life than Google Analytics?
OK – that was pretty sad. But it’s still an amazing marketing tool. The greatest, perhaps.
Now, we have more data than ever, more ways to extract that data, and more ways to gather insights and inform our strategy.
We’ll let you decide if this is, at all, helpful.
Whilst they say too much of a good thing never ends well, Google Analytics has brought unprecedented changes to the way we analyse data and drive our decision-making.
And it’s become one of the most used tools for businesses looking to learn more about their audience and how they interact with content.
In fact, as Leszek Zawadzki points out, GA is used by around 50% of websites on the internet.
When it comes to curating data-driven strategies, Google Analytics is a clear winner.
But, just like any other website tool, getting the most out of it requires a few tweaks here and there – or optimisation.
Fine-tuning the Analytics engine not only makes data available more relevant to you – it will help you inform your next steps.
And, just like any other analytics tool, it’s only as ever good as the driver behind it.
Here are 5 fixes from Leszek Zawadzki you can make right now to help you get more from Google Analytics.
Another week down – another weekly roundup to help you and your business succeed at life.
If you missed last week’s, catch up here.
Thank God it’s Friday. Have a good one, from all of us.