Like in many other industries, women are playing a vital role in the digital marketing world. We at VOCSO requested three of very remarkable women in digital marketing space to share their best piece of advice for social media marketing. These women walk the talk. They have used their strategies for themselves to place them where they are today. Their best practices for social media marketing tips are supporting other marketers and businesses in a different way. Let’s find out how they have been able to grow their business and reach using social media marketing and get actionable tips on growing yours.
In our previous expert’s roundup article topic predictions on digital marketing trend in 2019, we took opinions from great people in the digital industry. What makes this piece unique is we only reached out to the very well known women in the business this time.
Mandy McEwen is the Founder and CEO of Mod Girl Marketing. She is have been working in the fast-paced field of online marketing and digital branding for nearly a decade. Let’s see what Mandy McEwen has to share about her effective social media marketing strategies:
In order to really crush the social media game, you need to know where your ideal customers hang out. Are they on Instagram? Are they on Facebook? Are they on LinkedIn? Then, focus the bulk of your efforts first on that particular social network. A lot of businesses make the mistake of thinking they need to go crazy on every social media channel, and then their efforts are so watered down that nothing really “sticks.” To prevent this from happening, devise a killer social media strategy on ONE network. Create a content calendar that incorporates video, live video, stories (if applicable), industry news, and trending topics. Devise an influencer outreach campaign to help you reach a much wider audience.
An effective strategy is step #1 couple all of the above with highly-targeted social media ads, and you’ve got a winning social media plan to help you attract new customers and retain existing ones! Read arts of magnetizing social media followers for your business.
Jen Lehner is a digital marketing strategist, consultant, podcaster and professor of digital marketing at Cleveland State University. She is the author of the book “How to Create and Alexa Flash Briefing; No Tech Skills Required” and has published several digital marketing courses. Her free online classroom, “The Front Row” was named by Fast Company as “one of the top 12 Facebook Groups to Join Before Quitting Your Day Job”. Let’s read what social media marketing tactics has to share by this inspiring Women:
Even if you don’t use LinkedIn much, or Twitter, or any other social media channel, it’s still very important that you optimize your profile anywhere you’ve opened an account. Although you may want to drive traffic to your expensive, beautiful new website, the truth is, when people Google you, one of the first things to pop up is your LinkedIn profile and your Facebook profile. If they click to your LinkedIn profile and see a page with no profile picture and outdated information, that first impression has already been made.
To make sure that your profiles are optimized, make sure that you have a professional profile picture, but also an attractive, well-branded banner. This banner, and your profile, should clearly communicate what you do, who you serve, and how to contact you.
With Facebook Premiere, you upload a video and select “Premiere”. You can schedule the date and time in advance and you can promote it. When it goes live, notifications are sent out to followers, but also, a red flashing button appears in the corner that simulates a Facebook live. You can be live in the comments with the viewers and it tends to create a lot of engagement. This is a great way to repurpose a Facebook live, also. Watch party allows you to queue up a bunch of videos to watch together with your audience, in real time. This content doesn’t have to be your own. It just has to be on Facebook. So, for example, you could find your favorite TedTalk videos on Facebook, queue them up and schedule a Watch Party. You can invite people. As the host, if you join from mobile, you can also appear in the lower left hand corner of any video that you are presenting and actually make comments or narrate things throughout the viewing. So many possibilities here for educators!
There are so many wonderful tools available to us these days, it can sometimes be confusing to know where to invest our time. Optimizing your profiles, placing all the pixels, and using Facebook live, Facebook Premiere, and Facebook Watch Party will certainly bring you great results.
Lisa Sicard Social media marketer and consultant at Inspire to Thrive. She is blogging for international clients and also train and consult with local businesses. Furthermore, she also does social media management, digital assessments, and blog. Read her insights on proven social media marketing tactics:
My best way to do social media marketing is to engage with others on the social networks. Social media engagement is like SEO for your website or blog.
It generates a buzz around your brandâ€™s Facebook page or other social media network channels. It gets more people to your profile and pages. By mentioning others and tagging them when applicable (and when applicable is a BIG one!) you will generate more people back to your pages. Please donâ€™t tag others just to read your piece â€“ you must have mentioned them in the piece in order to tag them. This is one of the biggest mistakes I see out there every day by anxious bloggers or network marketers. Donâ€™t be one of them!
Of course, social media ads are needed today more than ever. I love the Facebook overlay tool to check that my ads will run well on their network. You must be so careful with the images vs. text ratio on Facebook. Itâ€™s a good rule to follow on the other networks as well. Twitter ads work well, and you can also do ads on Pinterest and LinkedIn.
Knowing who your target audience is ranking #1 as you start to do actual social media ads. No sense in wasting your dollars on an audience that doesnâ€™t care about your products or services.
Generating look-alike audiences on Facebook is another great way to reach a target audience and extend your adâ€™s reach. There are so many ways to use Facebook ads today, you must really study what they have to offer and how you can use it effectively.
Twitter has an automated ad system where you can spend $99/month and they do all the work for you, easy to run!
Your best method of social media marketing is to use engagement and ads together on social networks to really market your business today!
Hope youâ€™ll be able to benefit from the great piece of advice from these remarkable Women Digital Marketers. We understand that the list above is not exhaustive, however every advice given, can have a positive impact on your social media efforts. If you believe you have something that deserves a place in this article, feel free to reach out to us and we will be happy to consider.