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6 Best Digital Marketing Technologies to Improve Your Marketing

Last updated: 09-08-2019

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6 Best Digital Marketing Technologies to Improve Your Marketing

Digital technology is available in its many forms to help you work faster. For marketing, technology can improve the quality of your marketing output and, ultimately, help you generate more leads. In this post, we will examine six areas where digital marketing technologies can help you improve your marketing:

Fifty Five and Five are a full-service digital marketing agency, so we have every base covered. We spoke to a member from each of our teams about the digital technology they use to help them get the best results for our clients.

Social media can be used to build your brand identity, to reach out to your existing customers and to find new audiences. It can be used for thought leadership, to enhance your SEO rankings, and as a direct channel for people to interact with your brand. Most organizations already know this, but there are digital tools out there that can make the job easier and make you more effective at it.

What tools to use and why?

Sprout Social and Hootsuite are two of the most popular tools for enhancing your social media output. These tools, often referred to as ‘social media management solutions’, can provide you with everything you need to take full control of your social media marketing. Hootsuite supports over 150 integrations, allowing users to update multiple networks in one step. If it’s greater visibility over your social channels, detailed insights about what is working and what isn’t or more control over publishing posts through automation and scheduling, these tools can transform what’s possible with social media. If you want to produce quality posts that engage and grow your social following across multiple channels, then these tools are exactly what you need.

By picking the right platform and targeting the right demographic, paid media can ensure your message reaches the right audience. However, to do this you need the correct tools to track your campaigns. There are also great tools to help you develop a competitive strategy.

What tools to use and why?

There’s also a great tool called SpyFu, which enables you to carry out PPC competitor research. Whether it’s a competitor’s estimated monthly spend, the keywords that they are targeting or how well their ads are ranking, SpyFu gives you insights to help put together a campaign strategy that is highly competitive.

Search engine optimisation (SEO) is all about becoming visible and searchable online. It can be tricky, as Google is forever changing its algorithms. Staying on top of these changes is hard enough but being able to adapt your SEO to these changes to remain competitive is the real challenge.

What tools to use and why?

Moz is your best bet for continued SEO success. Not only does Moz offer great educational resources to keep on top of SEO best practice, but the Moz all-in-one SEO toolset provides the full range of capabilities that you need. It tracks desktop and mobile keyword ranking, allowing users to easily keep tabs on any and all active keywords. This intelligent keyword analysis is supported by other features like link building and opportunities, site audits, search visibility score and page insights.

Our email inboxes are awash with communications competing for our attention. With so much competition, you need to make sure you optimise your emails so they stand out from the crowd. Great email marketing isn’t just about open-rates but click-throughs and conversions. It’s not just about getting people to open your emails; you need to offer value.

What tools to use and why?

MailChimp is our tool of choice for sending out emails. MailChimp allows you to automate your email marketing with simple A/B testing, ready-to-use campaign templates and a simple email designer, so you can focus on the strategy to guarantee that your emails add value to the target audience. ‘MailChimp reports’ make it easy to track how successful your emails are at engaging with your audience with advanced segmentation for precise targeting, distribution by time zone and comparative data reporting.

Mischa Gatti, Account Manager at Fifty Five and Five, says:

It’s interesting that in a recent report, 40% of marketers said that demonstrating the ROI of their marketing activities is one of their greatest priorities. Marketing professionals are under pressure to prove that their campaigns are creating business value. These days, marketing is very much a numbers game. You need to be able to report back to the c-suite with hard evidence that your campaigns are working – otherwise the budget for your next social campaign will dry up.

What tools to use and why?

Most tools and platforms – from the social media platforms like Facebook and Twitter to the dedicated-marketing tools like Hootsuite – offer in-depth analytics. Google Data Studio collects real-time data from YouTube, Google Ads and Google Analytics to help you create dynamic, interactive dashboards. It’s also compatible with multiple third party data sources like Twitter, MailChimp and Salesforce. Google Data Studio helps users put together reports that are fully customizable, easy to filter and easy to share.

However, for that added bit of magic to pull everything together, Google Analytics stands head and shoulders above as a tool for measuring the bigger picture – in particular by monitoring traffic arriving on your website and how site users are behaving. Google’s machine learning capabilities mean that Google Analytics can generate insights you just can’t get anywhere else.

Elise Cannon, Data Analyst at Fifty Five and Five, says:

In a sector where change is almost always constant – SEO is a great example of this – it is essential to keep on top of the latest marketing platforms. In this respect, to succeed in marketing you need to be a life-long learner. You need to be open to change and ready to pick up new skills all the time.

What tools to use and why?

There are several tools that can help you keep up with the latest digital marketing platforms and skills. LinkedIn Learning is a great example – with a wide range of professional courses and tutorial videos. Another great example is Maya, a tool created by our team at Fifty Five and Five.

Maya started out as a benchmarking tool, which would rank a company’s marketing efforts across its social output, website and blog. Now it identifies where your marketing efforts are lacking and offers training through articles and videos to help you improve those areas.

There’s now such a wide range of applications to help B2B marketers that it can be hard to decide what your team requires. A recent HubSpot study found that along with generating more leads, growing traffic and reducing costs, identifying the right technologies to improve digital marketing was one of the main challenges facing marketing teams in 2018. It’s easy to become overwhelmed by the sheer variety in the market, but the key is remembering what your business is trying to accomplish. Create a strategy and set goals – this will make it easier to identify features in tools that will be most beneficial to you.

We hope this guide can point you in the right direction to find the technology that your marketing team requires.

At Fifty Five and Five, our expert marketing team use a variety of digital marketing technologies to help them deliver the best results for our clients. To find out more about our team, what we do, and the technologies we use, get in touch with us today.

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