Frequently I manage a client’s social media postings and arrange social media ads. But then there comes a time when they want to know exactly how and if it is working.
Other clients know it is working by the increase in business or inquires to the business. Others see it on their social media pages themselves. They login to their social media account and see the page insights or analytics.
Then, I ask a client if they have Google Analytics and most clients look at me with a perplexed expression.
Others say, I don’t know if it’s ever been set up. Before you know it, I’m in contact with their website developers and we end up working together to make the website better. Now, I like to start this process upfront with new clients.
So, how can you tell if your old website is ready for social media marketing?
Website page speed is a big indicator if a website has been updated recently. Many times, the images on a website have not been optimized correctly. If you are not sure, check out this guide on image optimization.
How can you check your website’s page speed? There are 2 places I love to test them out on. It only takes a minute or two!
One is Google itself. It is the Google Page Speed developers test. And then there is another one called GT Metrix. These are 2 great places to start to check your website’s speed today.
Another indicator is the content on the website. Oftentimes, the blog or website has not been updated in months or even years!
Without being updated, some of these websites are no longer user friendly. Plugins need to be kept up to date on all WordPress websites. Even the WordPress itself needs to be updated from time to time.
Besides, Google loves to see refreshed content when they rank websites. So if you want to appear in search be sure to keep your website fresh.
Not only Google but your customers will notice when they land on your website or blog if it has been updated or not. Having new information on a website keeps it fresh and makes readers more engaged!
Some websites I have seen have neither! This is so important if you are going to UP your social media presence and invest in social media management and /or marketing.
Make sure the FB page and or Twitter icons can be seen and are clickable to the right link on social media profiles. These important icons are something that is often overseen by many webmasters!
If you do use your Twitter or other social icons be sure that the Twitter profile is updated and that you are still tweeting. It looks careless if you haven’t tweeted in months or years. Yes, many websites with Twitter or Instagram buttons are like that. ????
What is it that you want people to do when they land on your website pages? People are not mind readers. You want to make it easy for them to perform actions on your website.
It will help them get answers fast to the questions they have. A call to action can be for readers to sign up for emails or to make a special purchase.
Do your pages and blog posts link to one another? Many websites I look at do not. This is huge for SEO today.
If your content does not link with others on your website it is called “orphan content” and is not good for your website’s SEO or traffic.
It is a simple tactic that takes time to implement but can be done a little at a time. I’m still working on mine here at Inspire To Thrive at least several times a week.
Your business contact info should be on every page of your website even if it is on the footer. If it is a retail business a phone numbers and hours are a must!
Have you ever visited a website and not be able to find how to contact someone for an answer? That is a very frustrating experience.
Another popular option of course is to have online chat today. Many consumers like to have answers right away and having online chat on your website can provide that.
If you are an online retailer, shipping costs at each product page is another huge one for people wanting to buy. Who wants to wait until they check out to see the shipping costs today?
Not only that, but having a great shopping cart for your website can make a big difference as well. People don’t want to spend a lot of time waiting for a shopping cart to load. Of course, having several payment options like Paypal and credit cards is a must as well.
I’ve made an infographic just for you to see if your website is ready for social media! Be sure to check out the handy list here below.
Oftentimes, people will ask if they still need a website or if they don’t have one, if they really need since they have a Facebook page. The answer is always YES! You can do so much more with a website and it is YOUR own digital property.
A social media website is like renting space on the digital landscape. You never know if it will disappear or start charging a high rent!
Having a website is always the first choice when it comes to having your business online. It’s your own home. You can make the rules and do what you want there.
Have you checked your website recently to see if it is ready for social media marketing? I’d love to know more in the comments below if you check these tips out regularly on your website.