It’s difficult to avoid social media nowadays. From the ubiquitous presence of Facebook, Instagram, and Twitter, to the lesser-known Naver and Discord, there’s a social networking site or app that offers connectivity for everyone. Even China, with its restrictive internet access, has gotten in on the social media fever with their own social networking website, Weibo.
The prevalence of social media is changing how businesses and entrepreneurs market their products and services, as well. Traditional marketing like print ads and television commercials aren’t enough these days; an online presence greatly helps in reaching a younger and more mobile audience that’s growing into their finances, in turn their spending power.
The question now is this: how do you keep up with social media?
Here are a few tips and tricks that can help you get your branding out and into the wildly competitive world of social media marketing.
Create your business accounts on social media When it comes to social media, you can’t beat them if you don’t join them. Websites like Facebook and Instagram now offer options for businesses to set up their own accounts and pages; don’t be afraid to utilize them as much as you can. These websites, along with Twitter, have an audience counting in the millions – and they’re free to use, within reason. There’s nothing stopping you from setting up a social media profile and kickstarting with your online presence.
Establish your online presence by reaching out Social media is a game of initiatives – you’re not going to make a splash if you don’t jump in enthusiastically. You can start small and grow your audience organically, or cast a wide net and pull in as many people as your budget can handle; it’s up to you to decide. The important thing is to keep your presence consistent, which brings us to the next point…
Be consistent with your branding “Branding” is a key buzzword within the marketing language, with good reason. Companies like Apple, Starbucks, and McDonalds don’t need any introduction – we already know what their products are just from their name, and branding has a big hand in doing so.
The crucial thing about branding is to keep it short and memorable. People would sooner remember HP than Hewlett-Packard, and it’s especially important in online marketing where every character costs prime advertising. Use the same business name in the same style on all of your business’s social media accounts, especially when it comes to the three biggest online social media platforms. A typo or misspelling could cost you an entire audience – which in turn can cost you critical ROI. Be consistent!
Stay on schedule This isn’t a strict rule, but it’s ideal to have a mostly-consistent for posting promotional material, even if it’s a short “Stay Dry!” message for your social media subscribers during a rainy day. Not only does having a schedule remind your audience about your business by bumping your posts on top of their feed, it helps develop an online relationship with your audience.
When it comes to promotions, always be careful with the dates. Don’t post promotions too close to or on the date, but don’t post them too early either. There’s some trial and error involved in finding the right timing for your posts, but once you’ve found it, your business will see an improved turnout in terms of engagement.
These are just some of the tips and tricks you can use to establish your business online. Don’t be afraid to start small if you’re not used to social media yet – there’s no harm in trying things out in baby steps! The important thing is that you get started, and that you keep nurturing your online presence even just little by little.