LinkedIn introduces the LinkedIn Insights and Research page, a resource that will serve as a guide for marketers and will substantiate their social media marketing strategy based on comprehensive insights.
With so much data, it can be difficult to pinpoint the most valuable information for their audience’s needs. Keeping this in mind, LinkedIn is introducing the LinkedIn Insights and Research page, a new feature within the Success Hub for Marketers.
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Using this resource, marketers will be able to guide and substantiate their social media marketing strategy based on comprehensive insights concerning audiences, industry verticals, and the LinkedIn ad landscape. The following are some highlights of this resource:
1. Powering Business Growth: Great marketing is both an art and a science. The former is fueled by the creativity and unique skills of your team. The latter is driven by high-quality data that’s both accurate and actionable. This is where the new LinkedIn feature is helpful. In the Insights and Research hub, marketers can find a wealth of useful information divided across three categories. 2. People Insights: This is where marketers can learn all about their audiences on LinkedIn at an aggregate level—who they are, where they’re from, what they engage with, etc. Leveraging these Insights to inform targeting and campaign strategies and driving more effective reach and engagement are the benefits.
Specifically, in this section, marketers can access:
3. Industry Insights: Marketers can also find key insights, trends and research on the marketing landscape today, including vertical-specific insights. These LinkedIn insights can inform the development of a marketing strategy, which include the following:
4. Advertising Insights: This section is designed to help marketers fully understand the LinkedIn advertising landscape from every angle so that they can measure and maximize their marketing impact. It specifically digs into: