Wondering how often to post on social media?
Great question. The short answer is, “As often as you can post quality content, consistently.”
This has not changed for 2019, and I don’t expect it to ever change!
But you want more… you want tips and suggestions! A place to start. We got it.
The longer answer is: Recent studies have shown that there really are optimal posting frequencies for the different social media platforms. And the good news is, it’s probably not as often as you may have heard! That Facebook Page posting hourly, or Twitter account posting every 15 minutes? Forgetaboutit. Maybe it works for accounts with 100,000’s of followers, but it doesn’t work for the average business using social media marketing. How often to post on Facebook How often to tweet on Twitter How often to pin on Pinterest How often to post on Instagram How often to post on LinkedIn How often to upload to YouTube This post has been updated for 2019 by deleting Google+ (buh-bye) and adding YouTube. You’ll find everything summed up on a colorful infographic at the end, PLUS a free content guide to keep your social media posts engaging!
YOU BET! As Neil Patel says,
So here’s what the research says, to help you get this right.
I share my own posting frequency. Don’t try to max out every platform – unless you have unlimited time or funds. Or use a magical scheduling tool, like Missinglettr, mentioned below (my secret weapon!).
Disclosure: Some links below are affiliate links, which means I’ll get a small commission if you purchase. I only recommend social media management tools I use and love!
Most studies agree that once per day is optimal, with a maximum of two posts per day.
Hubspot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day.
At a minimum, you should post to your Facebook Pages 3 times per week.
As far as when to post to Facebook, I keep seeing studies that tout early afternoon. That’s never worked for me. It may be that more people are online and sharing then, but I think that just means I’m lost in the crowd.
I find it best to post before 6:30am Pacific, or after 8:30pm. I post 2–3 times per week.
When your audience is online will determine when you should post. Be sure to check your Facebook Insights.
You can schedule your posts in advance right on your Facebook Page.
For engaging, viral content scheduled in a snap, you should try PromoRepublic. You can edit and add your branding to their clever, pre-made content – or just post it as-is!
PromoRepublic also schedules to Twitter, Instagram, and LinkedIn, but the content is most needed on a platform like Facebook, where users are looking to connect and have fun.
• • • Click here to try PromoRepublic free for 7 days • • •
An easy, automated option for bloggers is Missingletter. Read more below.
This seems to be a big controversy these days! I was recently taken to task for “only” posting about 10 times a day on Twitter. The top accounts are posting 100 times a day, I was told.
Well, that’s just not necessary. But the studies I found did vary wildly – anywhere from once per day to 51 times a day!
More helpful is a general consensus of 3 to 30 times a day. Tweets do have an incredibly short shelf life, so it’s important to spread your tweets through the day.
If you blog, you’ll adore using Missinglettr to automatically create visual content and schedule your blog posts.
Read more about this social media tool for bloggers.
• • • Or jump in and try Missinglettr free here • • •
The recommended minimum is 3 Pins per day, with a maximum of 30 Pins per day. Posting more than 30 Pins per day does not show any additional benefits.
Pinning often is easy with Tailwind. You tell it how many times you want to pin per day, and it sets up recommended time slots for you. Save a Pin to Tailwind, and it falls into the next slot (or you can customize the times, if you wish).
I started with about 5 Pins per day and have worked my way up to about 12 scheduled Pins, plus a few “live” Pins here and there. Posting this often has definitely done amazing things to grow my followers – I more than tripled my account in 2016, to 14K followers.
And despite follower growth becoming increasingly difficult for most Pinners, I added another 5,000 followers in 2017.
Now I’m a huge fan of automating virtually everything Pinterest with Tailwind SmartLoop.
I’m getting close to 2,000 repins plus hundreds of new followers weekly. My best week for followers saw 2,106 added, and for repins, 615. ????
It’s generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
I’ve found similar times of day to Facebook effective: my Iconosquare stats showed that 8pm was my best time, closely followed by 6am. Remember I’m on the West coast, so that’d be 9am and 11pm Eastern time.
I don’t use any schedulers here, but you can read about approved partners for Instagram scheduling. These can auto-post for you safely!
This one’s easy. At least twice a week, and no more than once each business day, which is optimal. Post in the mornings.
I share my new or updated blog posts here, and I was only posting once or twice a week, but now I use Missinglettr. This recirculates my blog posts and keeps them in front of my connections – because some may have missed them (or not had time to read) previously.
• • • Click here to try Missingletter free • • •
Once again, consistency is key.
According to Filmora, you’ll grow your channel faster if you:
The best times to upload to YouTube are Thursdays and Fridays between 12 and 3pm in the time zone of the majority of your subscribers.
Monday and Tuesday are the worst days to upload to YouTube.
Now you’ve got the latest research on:
Hat tip to CoSchedule, Buffer, and Neil Patel for data.
Here are more considerations from Amy Landino!
I included my own thoughts and frequencies, and suggested scheduling tools.
Choose your pace and stick to it, so your followers know what to expect. Consistency is key to attracting and retaining followers! Of course, high quality content is a must.
Posting more does not mean your content will be seen more!
Different social networks’ algorithms work differently, but engagement and relevance is key to all!
Here’s a great overview from Brafton, with stats from Social Media Today:
So it’s not just how often you post, but posting quality content your audience craves.
Now that you know how often – what should you post?
• • • CLICK to Get your FREE Social Media Content Guide! • • •
Does this help you with how often to post on social media? Let me know!