With the introduction of the first social media platform in the ’90s, the entire communicational infrastructure of the world changed. Within the blink of an eye, the world has transformed into a global metropolis reliant on social media and communication.
However, human relationships aren’t the only phenomenon impacted by social media platforms.
On the contrary, marketing a brand on social media is easier said than done. With more than a billion brands platforms such as Facebook and Instagram for advertising themselves, the realms of social media marketing are more competitive than ever. Hence, using an effective branding strategy is essential.
According to Adobe’s State of Digital Advertising 2018 report, 50% of youngsters (18- and 19-year-olds) and 42% of millennials (20- to 36-year-olds) think social media is the most relevant channel for ads. Keeping this in mind, some factors that’ll make your adverts more appealing include:
When it comes to branding, there must be no compromise on the originality, exclusivity, and creativity of the ad/content.
Simply put, originality is key. Try to base your adverts around content that instantly clicks with the audience. Moreover, visual enticement plays the most crucial role to make an endorsement unique.
For enhancing the visual effects of a brand, creating a coherent color palette across all social media platforms is vital. Try to be cautious about the fact that every social media account you use should represent one color. For inspiration, you could go on to the social media accounts of any reputable organization and take some tips on creating a monotony across your social media accounts.
The second important factor is creating an impactful logo. It would be best if you make sure that you have a logo that you apply on your every social account.
As a brand, your logo should directly reflect on your organization. Moreover, the design of the logo should stick with your customers, and propagate your brand’s image as well. More often than not, companies turn to p rofessional logo design services, which help you design the best logo suited to your needs.
To rule the world of social media, it is also vital that you know which action to trigger for the result you desire. For example, if you were to post your job application on Snapchat, the only thing you’d be offered would be extensive meme compilations. If you wanted legitimate job offers, the right app for you would be LinkedIn.
However, the lines between posting about a product on multiple social media platforms can be vague, sometimes. Before choosing the platform, try to perform a detailed analysis of the product you’re advertising.
An important fact to consider is the product’s appeal among certain age groups. Usually, platforms such as Facebook, Snapchat, and Instagram are more popular among youngsters and teens. While Pinterest and LinkedIn are typically the platforms of choice among middle-aged people or professional audience.
However, Facebook has continued to be the most popular social networking site in terms of the number of active users. As of October 2018, it had a little over 2 billion users, which makes it the best place to advertise your product to a general audience.
Social media is always about creating trends. As a general rule of thumb, trendiness equals business. So, if you come up with a good trend, the chances of success are high.
The most effective way to get your product to trend is to produce fresh, cool, and social hashtags. For example, Coca Cola made a hashtag called #ShareACoke. This became a sensational hashtag and gained the attention of many. It was unique and sent a social message as well.
Using social messages for endorsements, by giving a message at the end, is also an excellent way to make a new trend. The general public always appreciates social awareness and sentiments being shared by corporate brands.
Now, this may sound a bit cliché, but it is a tried-and-tested formula. Being innovative with your content grabs attention from audiences emotionally. The audience feels connected to the brand. Try to come across as honest and original in your marketing, since no one likes being lied to.
Often, honesty takes organizations towards the thrones of success. If you’ve got an interesting background story- tell it! According to statistics, more people are captivated by honesty rather than flashy images of whatever product it is you’re trying to sell.
A brand’s voice is what reaches the audience widely. How you represent yourself through this voice has the power to make or break you. When writing your content, or even when writing your bio for an account, try to stay in tandem with your company’s voice.
People read what you write. They cannot understand the meaning behind it until you write it. So, you have to be careful while writing that the tone should not seem rude or sarcastic.
Being regularly available and online on social media is crucial. However, it is also not a stress-free task. Always being online can be very irritating, as well as harsh. You may say that one cannot stay stuck to their phone all the time. However, it is also the truth that the more you post on social media (that too original and new posts), the more followers you get.
This is how the trail works. You have to post regularly. However, it is not necessary to post regularly. You have to be online always. You can post something and go offline or relax, and after some time, you can check back on your posts, or post something new.
The mistake that brand owners make the most is that they let go of the bio or profile section in any social media account. Every social networking site has this section for a purpose. A profile or a bio introduces you to the world of excellent results. This means that it defines who you are and what you want from the public and what the public should expect from you.
A bio says it all about you. Moreover, when you don’t have one, people might not take your brand seriously. A professional bio can attract a wide range of audience in lesser time. It can also be a reason for losses if not done nicely. So, it is vital to know the way to make one without any errors.
This has been an advertising technique for decades. Whether it is any channel, this tactic works anywhere, anytime. A celeb face on the cover of a brand can make the brand the talk of the time. No matter how old this technique becomes, but still fans will keep following their celebs trend.
A famous face can do wonders. Especially among youngsters and teenagers, this is very common. They see their favorite actor or actress wearing something or using something, and their priority becomes to buy that. Here is a chart showing how celeb endorsements influence marketing.
Well, to wrap up, I would say that even if this digital time has proved to be a blessing in disguise, but, at the same time, it can be a headache to manage it. So, follow these strategies to conquer the realm of social media marketing, and you are ready for your ride to success!
Evie harrison is a blogger by choice. She loves to discover the world around her. She likes to share her discoveries, experiences and express herself through her blogs. Find her on Twitter:@iamevieharrison