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How To Use Social Media And Online Reviews To Research A Company - Social Media Explorer

Last updated: 09-11-2019

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How To Use Social Media And Online Reviews To Research A Company - Social Media Explorer

by Jacob Maslow | July 13, 2019
Word of mouth and newspaper reviews used to be the way people could research whether a company or business is high quality or not. Luckily in the digital age of social media and online reviews finding out about a business like a restaurant is a quick online search away. The one aspect of online reviews to factor in is that there are going to be fake reviews. Reviews that are very specific about the service are important to note whether they are negative or positive. Review websites try to eliminate fake reviews but those writing the fake reviews are coming up with new ways to game the system. The following are tips to help use social media and online reviews to research companies and businesses in the 4 categories below.
Digital Marketing
A digital marketing company or agency that does not have social media accounts or any reviews are not experts in the field. Building a following is important in this niche and online reviews being absent can be replaced at times with impressive testimonials. Big name companies endorsing the skills of the company is something to note as leading people astray could lead to lessening of reputation for the person giving the recommendation. Social media accounts with a few thousand followers is the minimum to start working with a company as this should be a rule of thumb.
Legal Representation
Legal representation like that of a car accident attorney in Jackson Mississippi or lawyer for criminal defense lawyer in Tampa will be of incredible importance to research. An attorney that always settles or has a massively bad trial record can ruin the lives of their clients. Clients that have had bad experiences will flock online to let others know about what they experienced. Good attorneys will have examples of settlements or plea bargains on their website or trial results available on demand. A social media presence can show that a law firm is detail oriented as not every firm participates in social media marketing.
Ecommerce Website
Ecommerce websites should always be researched before entering your credit card information into them. There are far too many illegitimate ecommerce websites that look exactly like legitimate websites. The only difference is that your information is being stolen or you are getting products that are knockoffs or second hand being passed off as new. Consumers do not stand for this type of nonsense so they will make it known online about these scams and low quality online stores.
Restaurant Establishment (Not Part Of A National or Regional Chain)
Yelp is a great resource for people trying to find out about the best restaurants in town. The reviews that are provided can do everything from tell you which server to ask for to helping assist you with what to order. Not all establishments advertise their deals effectively so checking reviews can be important. For your favorite establishments you should follow their social media accounts as they might have special events going on. Number of reviews being high makes the chances of them being true far higher. A restaurant with 20 reviews might just be reviewed by employees, family, and friends of the owners.
Social media and online reviews allow people to become as informed as possible before spending their money with a business. Your money should be spent with the peace of mind you are getting the best service or product possible!
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