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B2B Reads: Automation Noise, Social Advertising, and Lapdogs - Heinz Marketing

Last updated: 07-02-2019

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B2B Reads: Automation Noise, Social Advertising, and Lapdogs - Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

3 Ways Your Sales Team Can Work With Your Content Team To Increase Conversions With the right content metrics in place your sales team will better be able to close a lead successfully, but they’ll have to work together. Thanks for the tips, Peter Banerjea.

How Marketers Can Break Through The Automation Noise The problem with marketing automation today is that everyone is doing it, and not necessarily doing it well. How can you break through? Thanks for the advice, Mark Bornstein.

The State Of Social Advertising: Pretty On The Outside, Ugly On The Inside A look at the dark side of social media marketing. Thanks for your thoughts, Jessica Liu and Brandon Verblow.

Whisper or Shout? How Lead and Demand Generation Differ A great analogy to explain the difference between lead and demand generation. Thanks, Serenity Gibbons.

How to Avoid Being a Slimy Salesperson Don’t be a slimy salesperson, here’s how you can avoid it. Great article, Anthony Iannarino.

How to Use Customer Reviews to Inspire High-Converting Content Nowadays, customers aren’t as trusting of content marketing messages. Here’s how you can use your customer reviews to your advantage. Thanks for the ideas, Manish Dudharejia.

How to Determine the ROI of Account-Based Marketing The more precise and specific you can be with your customers, the better. Thanks for your insight, Michael Brenner.

How healthy is your sales pipeline? 6 strategies to make it stronger now. Some helpful ways to make sure your pipeline is moving, accurate, and healthy. Thanks, Lucas Walker.

7 Key Principles of B2B Email Creative Some important principles to follow for the best B2B email creative. Thanks for the advice, Howard Sewell.

Don’t Let the Buying Journey Turn Your Salespeople Into Lapdogs You don’t want your buyers making your salespeople behave like little lapdogs, here’s how to break them out of the lapdog trap. Thanks for your thoughts, George Brontén.


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