How Human Is Your Brand? How to Leverage Data and Social Insights to Be More Human
Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It's easy to get lost in a sea of avatars and data insights.
As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. It's the humans behind the clicks and actions you want to connect with. It's the humans taking the action that will make or break your business.
People buy from people. People invest in relationships with people. It's not a robot that is handing you a credit card, signing a purchase order or mailing you a check. It's a human that makes the decision to invest in you and your business.
Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with. The data can help us deep dive into factors that enable higher quality of everything including relationships. The focus should not be just on quantity of likes and followers.
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart.
The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way.
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Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.
Take a listen to episode 220 of the Social Zoom Factor podcastto learn the following:
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