Editor’s Note: This post is from Search Engine Journal’s new ebook How to Dominate Social Media: A Complete Strategy Guide. This in-depth guide will teach you the essentials of social media marketing. Want your copy now? Download it here or scroll to the bottom of this post for more details.
All social media networks are not created equally.
While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.
With that in mind, how do you choose where to invest your time (and potentially ad spend)?
The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.
We’re going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.
You’ll also gain insights into what content succeeds on each platform and get actionable tips to take your own social media marketing to the next level.
Before we dive in, let’s take a look at each of these networks at a glance.
This OG social media network is tried and true, and no matter your industry, there’s a space for you on Facebook.
Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
While the News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing in ads.
Consider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement.
Fast and sometimes furious, certain businesses really thrive on Twitter.
If your business is related to entertainment, sports, politics, or marketing, you stand to earn tremendous engagement on Twitter.
On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.
Jump into threads, provide value, share your own content as well as others, and join the nonstop conversation.
Within its massive network of professionals, you’ll find more than 61 million users in senior positions on LinkedIn.
If you’re looking for decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be.
Did you know that44% of LinkedIn users have an income above the national median? Or that more than 50% of Americans with a college degree use LinkedIn?
It might not be the flashiest social media network, but there’s unlimited potential for connecting with an elite group of professionals who can make a difference for your business.
Instagram is a smorgasbord of eye-catching visuals and inspiring creativity.
It’s also a social network where product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the ‘gram.
If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.
If your target demographic is young, you definitely want to get in on Snapchat.
The most active users are Snapchat are 13-year olds, and they’re spending upwards of 30 minutes a day on the app.
Snapchat is a haven for user-generated content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout and DIY-related pins.
In addition, anything with rich visual can thrive on Pinterest.
Notably, 81% of Pinterest users are female – if you have a predominantly female audience, that’s a compelling reason to invest time in social media marketing on Pinterest.
That’s not to say that men aren’t on Pinterest.
In fact, 40% of new Pinterest signups are male.
Reddit heralds itself as “the front page of the internet.”
According to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit has a unique blend of content and community, with more than 150,000 communities dedicated to every topic imaginable.
With so many niches, there’s a place for every brand and business – it’s a matter of finding the niches where your potential customers are active and diving in.
We’ve only just scratched the surface. Ready to go much deeper?
Search Engine Journal’s ebook, How to Dominate Social Media: A Complete Strategy Guide, will tell you everything you need to know about social media marketing, offering valuable insights, proven strategies, and actionable takeaways that you can start using right now.
If you’re bootstrapping your social media efforts yourself, this guide will help you every step of the way, from creating and optimizing your profiles to driving engagement and creating relationships with customers.
Or, if you’re looking to outsource your social media to an agency or hire someone to work for your brand in-house, you can use this guide to as a resource for knowing what to look for as you interview candidates.
And if you’re simply curious about social media marketing and haven’t decided whether you want to invest time and money into it, this guide will showcase exactly why social media matters and give you insights into the significant potential for growth and revenue you can earn through successful social media strategy.
You’ll learn how to set goals and objectives on each of these platforms, and what ROI to expect.
You’ll also learn how to get more followers and engagement, with tips and tools specific to each network.
Finally, we’ll look into the future and dive into emerging social media networks that are on our radar.
It’s important to note that social media marketing is a practice, not a theory.
The strategies outlined in this guide are based on actual campaigns, concrete results, and data.
How to Dominate Social Media: A Complete Strategy Guide is divided into 17 information-packed chapters:
We tapped practicing industry leaders to create this guide – I’m joined by authors like Brent Csutoras, Lisa Buyer, Anna Crowe, Ashley Ward, Beverley Theresa, and Victoria Edwards, and we’re excited to share what’s really working for businesses around the world.
How do we know what works?
We do it for our clients every day – and we’re eager to share our collective knowledge in this ultimate guide to social media marketing.