GoodFirms, a review website that provides insight about marketing software and vendors, released their social media usage report for 2019 in May. The report is based on a survey of over 450 global social media users classified as highly active, moderate, and less active users.
The survey provided many useful insights into how people engage with social media including its sheer ubiquity. Nearly all the respondents, a full 96%, believe that social media positively impacts their lives.
Additionally, 99% of respondents indicated that they use four or more platforms a day. The top platforms listed were:
It should be noted that since LinkedIn is the top social media platform in this survey (even above Facebook and YouTube), it is likely that most of the people surveyed are professionals, thus this may skew the results a bit when compared to the general population. Heavy users tend to lean more towards LinkedIn and Facebook, while moderate users prefer Facebook and YouTube.
This may also be a factor of the audience that was surveyed. Here is the complete breakdown of the results that show platform popularity based on user frequency.
The GoodFirms survey also looked at the type of content people prefer, and it’s not surprising that sharing visual content including photos, videos, and memes were preferred. Text messages was the second most popular content type, with 70% of respondents indicating they prefer text messages on social media (I would argue that text messages aren’t really in the same category of content as, say, a photo or a video, but it’s still good to have an understanding of how people are using social to communicate).
The GoodFirms survey was conducted with the intention of helping companies better plan their social media marketing strategy. The complete results (including a lot of great stats and graphs) are available on their website.
Jacqueline Dooley is the Director of Digital Strategy at CommonMind.