Madalyn Sklar hosted a Twitter Chat with Megan Powers around the topic of “Elevate your event with Social Media”.
Q for @KateFrappell: Which events do you admire for their stellar Social engagement? #SocialROI pic.twitter.com/vseVaIWAXQ— ManageSocial (@ManageSocial) May 14, 2019
Aa) Definitely Social Media Marketing World. It creates a lot of buzz, especially on Twitter. I particularly admire the way the community managers engage with everyone! #SocialROI— Kate Frappell ???? (@katefrappell) May 14, 2019
Ab) On a bit of a side tangent, I happened to notice that InVision’s company retreat started trended on Twitter a few months ago. In an indirect way it promoted their internal culture and gave more personality to the brand which I thought was impressive! #SocialROI— Kate Frappell ???? (@katefrappell) May 14, 2019
Q1: How can Social be used effectively to build momentum for an event? #SocialROI pic.twitter.com/Pd7kzInsyR— ManageSocial (@ManageSocial) May 14, 2019
Here's the correct image! Your speakers & attendees can be your evangelists if encouraged / directed properly. #SocialROI pic.twitter.com/JsVWxFsnHb— Powers of Marketing???? (@meganpowers) May 14, 2019
Q2: What are the key features of good event design in the age of Social? #SocialROI pic.twitter.com/88Ttgfega0— ManageSocial (@ManageSocial) May 14, 2019
Good event design is a HUGE topic that could be its own chat. #SocialROI pic.twitter.com/VTBWkRjuYT— Powers of Marketing???? (@meganpowers) May 14, 2019
Q4: Should an event’s programme be packed full of value or should some delegate downtime be structured in? #SocialROI pic.twitter.com/dd7Y2sut80— ManageSocial (@ManageSocial) May 14, 2019
Yes! I don’t think they’re mutually exclusive. I attend a conference where they provide a quiet room with guided meditation, and many people really look forward to those opportunities. #SocialROI pic.twitter.com/eAHaVaeXdQ— Powers of Marketing???? (@meganpowers) May 14, 2019
Q5: How can events assist their delegates to share their experience on Social? #SocialROI pic.twitter.com/os6u270UTR— ManageSocial (@ManageSocial) May 14, 2019
A5, Pt. 1 - It depends on the size of the event. #SocialROI pic.twitter.com/eB508RvGxf— Powers of Marketing???? (@meganpowers) May 14, 2019