How Animated Videos Help In Growing Your Business
In this competitive era, everyone wants to attract visitors to increase their business productivity and build their online presence. Marketers are using different strategies to achieve their business goals and fulfill their desires. Some of them prefer uploading good quality content, while others incorporate videos on social media. Their primary objective is to attract, engage and delight the potential customers and escalate the number of conversion ratio.
Uploading content over social media is one of the most distinctive approaches to attract the right customers at the right time. Around 3.48 billion people are using the social media platform in a year, which is quite the right amount.
What do you think, which is the best and easiest way to attract customers? Is it by publishing good quality blogs or by uploading videos? Yes! If you upload Animated explainer video over your site, then you can easily upgrade the number of organic traffic and build customer trust.
If you are just putting your step into the business world and still wondering whether to use animated explainer videos or not, then need not fret! In this article, you will get to know the various benefits of using animated videos for business productivity.
Let's take a rundown at 7 Creative ways which will make you more clear about how animated videos can grow your business.
1. Helps In Improving Search Engine Optimization
As people spend more time watching videos, similarly google also rank animated videos more. Animated videos are the best way to improve your search engine ranking. If you upload the fresh and attractive videos over the web, you will see tremendous growth in terms of engaging visitors and viewers. Uploading engaging videos over the website will further help you to rank your business at the top of google searches.
Do remember- more are the number of clicks; more is the visibility of your product. Therefore, you need to add the right keyword, CTA's and links to optimize the videos as it will help you to drive more traffic to your site. Hence, it is one of the reasons that animated videos have been used by organizations to witness their explosive growth.
2. Escalates Conversion Rates
Animated videos will indeed help you to grab the visitors attention. Besides engaging the customers, you will be able to inspire them to make the purchases. This tactic will help you to maximize your business profits.
As per the research, 80% inclination is observed in the conversion ratio of the companies that upload videos on their landing pages. Therefore, it can result that explainer videos have the most significant impact on upgrading website conversion rates.
So, if you want to boost your conversion rate, start uploading attractive animated videos to compel and engage the right audiences at the right time.
3. Helps You To Explain Your Business
Expressing your thoughts to the customers is one of the most challenging situations that you might face while doing online advertisement. If you are facing a similar challenge, then start incorporating animated videos over the web as it will help you to express your thoughts more easily. Animated videos will further help you to bring your ideas to life and explain your thoughts to the customers. Yes, it can be said that animated explainer videos are an effective way to educate the customers and simplify the complex subjects without putting much efforts.
So, if you want to promote your products and make the customer's life easier, start promoting your products and services through explainer videos. It is one of the simplest ways to captivate your target audiences and improve your business productivity.
4. Reduce Bounce Rate
Increase in the bounce rate is the most significant factor which affects business productivity. Lesser is the bounce rate; more is the business growth. Now, the point is how to reduce the bounce rate?
As per the research conducted by Wista, it is analyzed that the visitors spend 2.6X more time on websites having videos. Also, you will see tremendous growth in the performance of your site. If you want to increase the retention rate of your site, start uploading animated videos to keep the users on the page for a longer time.
Moreover, by uploading creative animated videos, you can escalate the chances of reaching the target audience and stand out of the crowd. So, keep increasing the retention rate by adding high-quality videos on your site.
5. Brand Recognition
Animated videos also help in promoting brand development as you can easily integrate the logos, brand images, colour schemes without any difficulty. There is no denying the fact that animated videos are an effective marketing tool which helps the organizations in adding immense value to their brand and upgrade their ROI. There are indeed so many ways to promote the product, but the best and easiest way to grab the visitors attention is uploading videos on social sites. So, if you want to better engage the visitors in less time and cost-effectively besides building an online presence, then start creating explainer videos build a customer's trust, which is right for your business. Around 57% of customers get more confidence while watching videos instead of reading the content.
6. Easily Shareable
More are the number of shares; more will be business productivity. So, if you want to elevate the number of shares, then you should use animated videos instead of publishing blogs. One of the most significant benefits you will observe after incorporating animated videos on social sites is that they can be shared very easily and quickly. Also, one of the best ways to engage potential customers.
The organizations that are currently publishing explainer videos on social sites like Facebook, Twitter, Instagram, etc. get 1200% more shares as compared to other companies. It further helps in increasing their business productivity and upgrades online revenue . The best part about it is that you don't have to waste additional resources and time to engage the visitors.
So, if you are looking to increase the engagement of customers, then start making attractive videos which are easy to share. But make sure you have a clear idea about target audiences and their likes and dislikes. This tactic will help you to produce enticing videos that will assist you in growing your business ROI.
In A Crux
No doubt the animated explainer videos are taking organizations over the digital landscape as it is a dynamic medium to escalate your story to the next level. It not only helps to grow your business but also build customers trust.
Animated videos have a high power to attract visitors and make them stay longer to avail your services. So, if you want to increase the visibility of your website, then make sure you upload the right animated videos and optimize your marketing strategy more effectively.
Hopefully, the above points will make you select animated videos to grow your business and get more leads to achieve organizational desires.
So, what are you waiting for? Take an initiative to build a successful marketing campaign and prove to be more beneficial than others.
GO! ANIMATE! GROW!