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Articles about search engine optimization


Does SEO Writing Scare the Life Out of You? This Will Calm Your Nerves

Last updated: 03/23/2019

From the time we’re young, we’re told to choose one goal at a time and give it everything we have. Many of us follow this conventional wisdom, but what happens when the path to...

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Relevance vs. authority: Which link has more value? (Part 3)

Last updated: 03/22/2019

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus...

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Why the Google Search Network isn’t working for your B2B business

Last updated: 03/20/2019

Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a...

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What is SEO (And Why It Still Matters)

Last updated: 03/19/2019

It’s the process of optimizing material – whether it’s content on your website, a social media post, a video you produced, etc. – for search engines. All of this optimization...

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Why the Best Entrepreneurs Have Employees Who Disagree With Them

Last updated: 03/18/2019

You may have the highest respect for the late Steve Jobs. But would you have ever dared to disagree with him? It’s an intuitive fact: To be successful, entrepreneurs must be...

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Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know

Last updated: 03/18/2019

Google has been accelerating the rollout of new Ad Rank thresholds since early May. Some advertisers have reported seeing shifts in AdWords CPCs since then — some minimal, some...

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Google Drops Regular Organic Result For Pages Shown as Featured Snippet

Last updated: 03/17/2019

If you are a site with a featured snippet for a search query, you used to get a bit of a bonus – you were shown both as the featured snippet, and then your result was shown a...

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How to build an SEO strategy to dominate your market

Last updated: 03/15/2019

Do you want an SEO strategy that goes beyond incremental growth? One that is defensible by being inherently more difficult for your competitors to replicate? And one that sets...

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Google has bigger challenges with Home than just recognizing different voices

Last updated: 03/13/2019

If Google wants to hang onto its status as the world’s dominant source of information, it needs to make sure people keep using Google products when they’re in hands- and...

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Understanding Mobile-First Indexing (3/3): Google’s Mobile-First Architecture Options for SEO - Mobile Moxie Blog

Last updated: 03/12/2019

Over the past year or more, Google has been testing different indexing and presentation models in mobile search results, as part of a transition to Mobile-First Indexing. About...

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