6 Habits Recruiters Should Steal from Successful Marketers
/in Coaching , Marketing , Recruitment , Training /by Helen Eagleton
Akin to marketing, recruiting is also a complex and multifaceted activity that involves selling. Whereas marketers need to be successful at selling products and services, recruiters’ job entails “selling” job positions to candidates and jobseekers.
Correspondingly, in order to be a good recruiter, you need to start thinking like a marketer. This involves “stealing” some successful marketers’ habits. Let see what some of those are!
1. Professional Conduct
Although this might sound commonplace, it can never be overemphasized: you always need to behave in a professional manner. As a recruiter, you will surely communicate with a lot of people on a daily basis, so never underestimate the power of the first impression.
This means several things. First off, make sure to respect etiquette and rules of conduct: be courteous, focused, and responsible. Never be late because tardiness annoys and leaves a bad impression. Your appearance also counts, so make sure you are always dressed neatly and appropriately.
Professional behavior also applies to written communication, so bear in mind to pay great attention to your style and grammar.
2. Friendly Behavior
Just because you need to be professional doesn’t mean you should act like a robot: nobody wants to communicate with an overly dry and formal person. Instead of that, try to be friendly, approachable, and attentive, just like successful marketers are. Show the person you are communicating with that they can trust you and talk to you openly.
Even though you sometimes feel angry, tired or stressed out , it is crucial to show off a positive attitude. Self-control is something many marketers have learned to employ at all times, and so should you.
It is also very important to be respectful toward everyone because others pick up on such behavior and tend to reciprocate. Smile, be friendly, and treat people well – it will pay off more than you know.
3. Focus on Candidates
As your job involves working with people, you need to be a good psychologist in order to accurately estimate what people need. Just as marketers know the importance of satisfying customers, recruiters need to know how to satisfy jobseekers. Similarly, just as marketers research the market so as to learn what customers want, recruiters need to be aware of jobseekers’ aspirations in terms of jobs.
So what to do? Research the market and find out what people expect of their jobs, so you can offer what they need. You can also find out what other companies offer and modify your strategy accordingly. Try to connect with candidates online through social media or by hosting an event. This is especially important for attracting candidates who are not so proactive.
4. Commitment to Education
One of the things that marketers do is continually self-improve, and recruitment should be no different. In the professional sense, this means you need to know your company inside out in order to be able to present it to candidates. Also, try to be acquainted with all the industry information and stay up to date on all of the latest news about recruiting practices.
You should also commit to education privately because the more you know, the more this knowledge will reflect on your work. Nowadays education is more accessible than ever and you no longer need to spend a lot of time and money to pursue it. The internet abounds with many educational opportunities : you can read educational websites, attend webinars, watch videos, download apps, or enrol in a MOOC. So what are you waiting for? Commit to lifelong learning today!
Successful marketers are well aware that routine kills creativity, so they always make an effort to stir their everyday life to get those creative juices flowing. In other words, they try to keep their mind open to new experiences and do things differently.
Follow suit! This doesn’t mean you need to climb Mount Everest or invent the time machine, sometimes it is more than enough to do small changes to your routine. Take another route home, order something you have never eaten before, rearrange your office furniture… You’d be surprised how these small changes can make all the difference in the world when it comes to taking a creative approach to your candidates.
Also, try to think outside the box and solve problems differently. Be creative and experiment with ideas, platforms, technologies… Success will inevitably follow.
Last but not least, be persistent with everything you do. Sometimes your job will seem tough and you will face many challenges, but that’s OK – successful marketers experience setback all the time. However, what makes them successful is the fact they never give up, no matter how difficult and insurmountable their problems might seem.
That is the mindset you also need to cultivate, so accept failure, learn from mistakes, and move on. Try to set new goals at all times to keep yourself motivated. Just persevere and move forward: your job will blossom.
In order to be successful, marketers nurture some valuable habits: they are both professional and friendly in their communication with others, and they are always people-oriented. They also pay great attention to education and personal growth and are not afraid to pursue new experiences. No matter what happens, they persevere.
So here you have 6 habits of successful marketers. To be successful yourself, start nurturing those habits ASAP. Both your bosses and your candidates will be thankful.