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Bringing Merchandise To Life - Product Media Magazine | By The BPMA

Last updated: 07-19-2019

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Bringing Merchandise To Life - Product Media Magazine | By The BPMA

The industry’s newest show is just around the corner. Find out what’s on offer and how to get the most from it with our exclusive show preview.

The waiting is almost over for the first ever Merchandise World. For a sector that is blessed with more than a few trade shows, it’s worth underlining why Merchandise World is different.

Rather than just being another day out of the office for the sector, Merchandise World aims to be the industry’s own platform for showing off the best in merchandise ideas, inspiring visitors to see what is really possible with promotional products, and letting them experience something of the buzz that we all feel working in this great sector.

The show has been developed by the BPMA and Sourcing City putting their collective heads together and user experience that combines the best of last year’s BPMA Showand the Sourcing City Marketplace – a show that really brings the industry to life.

Merchandise World will have more than 200 suppliers exhibiting when it opens its doors on 19 September, with 70% using the online pre-booking system that will make seeing who you need to see slicker and quicker.

The show will feature ‘Branding World’ where five trade suppliers will demonstrate branding techniques in a live environment, an ideal opportunity for office based teams and new starters to see what the industry can do. Meanwhile, an Innovation Alley will feature great product ideas from recent years of Briman-sponsored student design competitions.

Merchandise World is endorsed by a range of trade groups and organisations, including Advantage International, Ignite Incentives Group, Page Partnership, Promotional Union, Encore Catalogue Group, Advertising Gift Federation (AGF), Recognition Express, ASI, PSI, BPMA, Sourcing City and Purple Club. All members of the endorsing trade groups and organisations qualify for free entry.

Leaders and team members from around 2000 professional distributor companies have been invited to the show. Visitors must have a promotional merchandise turn over of more than £100,000. It’s a great opportunity to build business, make connections, and find new ideas. The Product Media preview gives a taster of what will be happening –see you on 19 September for the real thing.

British manufacturing is celebrated by the Briman Group, which is organising a Briman Treasure hunt at Merchandise World. The prizes are all British made, naturally, and one lucky winner will win a £100 Amazon voucher.

Distributors will be encouraged to visit all Briman member stands during the event. Each Briman supplier is armed with a different argument on why distributors should buy British made products. Distributors successfully visiting all 15 stands will be rewarded with a Cadbury’s Treasure Chest (collected from the BPMA stand) and entered into the overall prize draw.

Briman Group suppliers manufacture a minimum of 50% of their products in the UK and promotethe benefits of buying British.

Juniper has upgraded its original notebook builder website, an online interactive sales tool, which allows distributors and their clients, to build a visual of a bespoke notebook from millions of variations. The site builds up an image of the material, colour,trim and paper requirements, producing an image and specification sheet. This can instantly be saved as a JPEG or exported to PDF.

Variations include internal pockets and pen loop options, contrast stitching and paper options. Juniper can supply from 25 pieces made in the UK for express delivery, or mass production on the same choices from the Far East at a price advantage.

Crystal Galleries is showcasing its Acrystalic Awards, which combine the flexibility of full coloured printed acrylic with an optical crystal base. They offer something completely unique to a brand without the high costs and long lead times traditionally associated with bespoke awards.

Pop to the stand and see them as well as the CGi Colour3D decoration technique which combines stunning sub surface 3D images and 2D logos with digital print. This technique is great for a variety of occasions such as recognition awards, commemorative items and financial tombstones. Following investment in technology and training, the company can decorate more items than ever before with CGi Colour3D.

Great Central Plastics will be showcasing both a standard and bespoke product range. It is joined by Kristen Kong, a recent graduate of the Royal College of Art, London.

While studying for her masters, Kristen specialised in creating art by reusing found objects and waste materials. For a number of her pieces, Great Central Plastics provided Kristen with waste materials that she will be displaying at the show in ‘Innovation Alley’, sponsored by the Briman Group as well as on the Great Central Plastics stand.

German confectioners, Kalfany, is showing its Novelties 2017 range, which includes energy drink flavoured power, and fruit gum containing caffeine and taurine. It also has Christmas novelties, such as hot chocolate in three different flavours, a premium fruit gum advent calendar, and top-sellers like My M&Ms. As if that wasn’t enough, it is going to show its new web2print tool, for ordering top-sellers directly online in quantities starting at 500.

Visitors can also meet Rebekka Pies, who is newly responsible for sales in the UK. 

Incidentally, anyone looking to stay friends with our European neighbours should Visit Berlin, the city’s convention and events bureau, Who can talk through options in the German capital.

Back on the subject of yummy things, Popkakery has an exciting new range. Apparently, it’s no longer just about the sweets and treats, but now offers ‘Pop Power’ energy balls. Its original recipes, ‘Coconut & Oat’ and ‘Cashew, Cacao & Raspberry’ are the first arrivals, and promise little bombs of delicious, and highly nutritious, goodness for those on the go.

The new flavours provide an excellent boost and an irresistible snack for guests in the office lounge, or attendees at an event. The packaging can be customised to show off brands or logos.

Still hungry? Well, The Sweet People is launching personalised luxury branded chocolate. The artisan chocolate brand, named ‘Chocolate’, is on show at Merchandise World. Working closely with independent chocolatiers, the new range features a beautiful Christmas collection and a selection of personalised, gifted chocolates for all occasions. The new collection boasts Belgian chocolates, fluffy mallow Walnut Whirls, salted caramel caviar and morish honeycomb pralines. Luxury Thank You gifts suitable for a variety of occasions all year round will also be on show.

The Leather Business will be exhibiting its stock range, manufactured in its own factory with a choice of leathers and PU offering options. It will also be promoting its five-day service for bespoke manufacture including Pantone colour matched leather and deluxe packaging options together with a new PU range, The Prestbury Collection.

Mid Ocean Brands and More than Gifts are both at Merchandise World where they will be launching an end of year catalogue, More Than Christmas 2017, which has around 90 new items many of which will be on view at the show. The company can also speak about its Your Choice Bespoke range of items.

Those festive folk at Festive Promotions are launching their brand new festive essentials, a range of seasonal goodies with a flat rate pricing structure for the top ten most popular items. These include poppers, baubles, crackers, wooden decorations and snow globes. How much more festive do you want?

Oldeani has a brand-new range of great looking, great sounding Bluetooth speakers. Follow the sounds to its stand and take a look at the new models including the powerful dB Decibel 15W speaker, the stand out Vadar with its polished zinc casing and the waterproof Rock, perfect for outdoor enthusiasts. There are also new Bluetooth ear phones and a super practical, hi-tech Bluetooth keyboard, perfect for travel. Book an appointment to see the new products and receive a free gift and discount voucher.

Headwear specialist Product Zone has expanded from working exclusively with sports clubs and charities into the workwear, promotional and fashion markets. Key clients are UK fashion houses, retailers, professional sports clubs, supermarkets, fast food chains and charities.

The company has a bespoke project management approach with ethically sourced, Far East produced, high quality headwear. Its range includes six-panel caps, snapbacks, trucker caps, campy caps and knits, as well as accessories including belts, socks, backpacks, holdalls, wallets, gym bags, scarves, snoods and gloves.

The SPS Premium Brand stand will be showcasing items from the Moleskine and Parker pen range. You’ll get to take away a free Moleskine gift from the stand. These iconic brands are perfect for use as corporate gifts and are increasingly popular to show appreciation to customers, employees and suppliers at Christmas.

As experts in designing, manufacturing and branding promotional merchandise, the SPS team can also guide visitors through the process of creating custom-made products. Its team of expert tool-makers and designers, means it can deliver custom-shaped promotional products at very competitive prices, on quick lead-times and from only 250 pieces. To find out more, visit the SPS Ideas Lab.

USB2U is showing off the latest tech gifts it has available from UK stock providing quicker product distribution. It also has exciting news about the launch of its new trade portal which aims to make life a lot easier for trade clients by giving them the ability to track their orders in one place; download any marketing collateral they may require, and find out about the latest trade offers.

Visitors to the stand can pick up the must have ‘Get Out of Jail Free Card’ for a free upgrade to its UK rush service, ready for the Chinese National Holiday season in October. A competition gives those who visit the stand a chance of winning a Bluetooth headset.

There are more gadgets from Desktop Ideas, including an internet wireless speaker with official ALEXA software (a first for the industry), a gadget that allows you to control your barbecue by phone, and BAlights that turn your bike spokes into a digital display system. That’s without even mentioning its range of wireless chargers, Bluetooth sunglasses, and waterproof speakers. Check them out in its new catalogue.

Xindao will also be offering a range of gadgets, including a wireless charger that is also a lamp. Other new and funky items from its range include a 5w speaker with LED display to create your own desktop disco. On a more serious note, it is showing an anti-skim shield that protects contactless cards from being compromised by ruthless baddies. These can be built into card holders and wallets.

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