Sometimes it takes more than good customer service to make sure you are at the forefront of customers' minds. Take a look here to see how promotional products can help your customers feel extra special.
Successful businesses often become that way because they have found a way to not only attract frequent sales, but to also regularly attract new customers while retaining existing customers. Businesses are often under pressure to be memorable and unique in order to position themselves as the perfect solution for their customers’ needs. With so much competition out there, businesses must find a way to stand out.
Sometimes it takes more than good customer service or being particularly helpful to make sure you are at the forefront of customers’ minds.
It’s important to make your customers feel special and take care of them, as this can have a huge impact on how people view your business. But how do you do this without spending a fortune?
Going the extra mile for your loyal customers could be something as simple as sending them a little gift to say thank you for doing business with you. This shows your appreciation and goes a lot further than a generic email or direct mail. Using promotional products for this purpose could evoke loyalty; in fact, 58.6% of customers agree with this.
Branded promotional products can make a customer feel particularly special especially if it has been personalised for them. 83% of customers have admitted they would pay more for a product or service if they felt like the company would put them first.
Promotional products can be a brilliant way to prove that you have a genuine interest in your customers. By choosing a promotional, branded gift that is perfectly aligned with your customers’ interests, you are showing that you care and therefore setting yourself apart from competitors.
This can help your customer base feel part of an exclusive group, especially if they are receiving useful and relevant products that they can use on a daily basis. It is incredibly easy for customers to switch brands and go elsewhere for their necessary products or services; as a business, you must find ways to keep your customers satisfied! With this in mind, it’s often the little things that go a long way.
Of course, going the extra mile is not just for the benefit of your customers. You will no doubt see a boost in your own company’s performance, as promotional products are one of the most effective methods to increase brand awareness.
Research from the BPMA shows that promotional products are most likely to encourage people to take action, with 64% of respondents agreeing that promotional products make them feel more appreciated than other marketing materials such as TV, print or direct mail.
To implement promotional products in your next strategy, contact us today!