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Articles about product marketing


Communicate Globally, Execute Locally – Product Marketing Community

Last updated: 07/23/2018

Planning and executing any product launch is daunting, but planning and executing a global product launch increases the size and scope by an order of magnitude. Not only are...

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The Most Successful Brands Focus on Users — Not Buyers – Product Marketing Community

Last updated: 07/19/2018

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also...

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Much of the excitement and cool factor around Magic Leap is now gone

Last updated: 07/19/2018

Much of the excitement and cool factor around Magic Leap is now gone Another less than revealing demo. A major tie-up with AT&T. A Google investment fading into the past. Will...

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Product Launch Planning isn't in a Template

Last updated: 07/16/2018

Product Launch Planning isn't in a Template By David Keith Daniels 13 Jul, 2018 • Too many people want a shortcut. They want a worksheet or a template that gives them the...

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How to Promote Content After It’s Written – Product Marketing Community

Last updated: 07/14/2018

Your audience makes your content thrive. Therefore, it’s critical that you understand who you’re trying to reach. Who are they? What do/don’t they like? Where do they hang out?...

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Choose the Right Agile Marketing Approach – Product Marketing Community

Last updated: 07/12/2018

By Andrea Fryrear, president and lead trainer for the agile marketing consultancy AgileSherpas, Robert Frost’s famous poem “The Road Not Taken” is a brilliant cautionary tale...

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How to Determine Product-Market Fit using Cohort Retention Analysis – Product Marketing Community

Last updated: 07/12/2018

A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. In this article...

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Should Product Marketing Report Into Marketing or Product?

Last updated: 07/09/2018

Product Marketing is a function so interconnected with multiple departments that, from company to company, it can even report into different teams altogether. Product Marketing...

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Why tech sales cycles take so long – Product Marketing Community

Last updated: 07/03/2018

Many technology service providers tell me they’re experiencing “long sales cycles.” But how long is long? A recent Gartner study of 506 technology buyers indicated that buying...

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Product Marketing or Product Management?

Last updated: 06/27/2018

Product Marketing or Product Management? By David Keith Daniels • Roles before titles The job titles of product marketing manager and product manager are confusing enough to...

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