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Articles about product marketing


Product Marketing - Things To Do During Pre Launch Phase

Last updated: 03/14/2019

Product Marketing - Things To Do During Pre Launch Phase Published on March 7, 2019 March 7, 2019 • 16 Likes • 5 Comments Twitter 1 With an awesome product, should accompany a...

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Sales Enablement is Everyone’s Job: How Each Area of Marketing Enables Sales

Last updated: 03/04/2019

As companies grow, sales teams get bigger, and sales cycles become more complex, many businesses invest in a sales enablement function within the marketing team. Marketers, who...

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Creating a Strategic Product Plan – Product Marketing Community

Last updated: 02/23/2019

Most technology companies have a product management department serving as the “voice of the customer” and helping to better understand market needs. This function typically...

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How chatbots can raise BI, analytics adoption and success rates

Last updated: 02/22/2019

Sean Zinsmeister, head of Product Marketing at ThoughtSpot looks at how organisations can 'democratise' data analytics in the workplace A swimwear merchandiser for a popular...

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How Agile Product Marketing Works Best with Product Management

Last updated: 02/19/2019

Martina Lauchengco, marketing and product exec for market-defining products like Microsoft Office and Netscape, will be joining us to talk about Product Marketing in an Agile...

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The Product Manager and Portfolio Marketer . . . A Valentine’s Love Story

Last updated: 02/18/2019

Valentine’s Day: People are super passionate about this holiday; they either love it or they hate it! Maybe it’s because folks tend to use this day to assess and measure their...

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(Product) Marketing for Growth: The Marketing Plan – Product Marketing Community – Medium

Last updated: 02/12/2019

The Product Marketing Community is all about connecting product marketers and sharing ideas. Last week, we brought five bright minds and one extremely talented graphic recorder...

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Retail and the Promo Products Industry

Last updated: 02/11/2019

Promotional products buyers have always desired retail-level quality, but the industry was habitually playing catch-up. Now, thanks to trendy new offerings and the availability...

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Customer Feedback: Why It Matters, How to Ask for It, & What to Do With It – Drift

Last updated: 02/10/2019

Customer feedback is the battery that powers customer-driven companies. It has a positive side (e.g. praise for your product, or a high NPS score), as well as a negative side...

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What Product Marketing Does, By The Numbers – Product Marketing Masters – Medium

Last updated: 01/26/2019

“What does it take to get into product marketing?” That’s a question many of us in product marketing have heard plenty of times. In fact, when Product Marketing Masters hosted...

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