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Articles about product marketing


How to be a GREAT Product Manager - Transformation labs

Last updated: 04/18/2019

How to be a GREAT Product Manager by Saeed Khan | Apr 12, 2019 | Product Management | 0 comments Saeed Khan I originally wrote the following back in the summer of 2007 (Yes...

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The Role of Product Marketing in Your Startup

Last updated: 04/18/2019

Can you give a solid definition of Product Marketing? Do you understand exactly how it fits into your company and what sets it apart from Product Management? If not, you’re not...

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Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow) – Drift

Last updated: 04/12/2019

Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS,...

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How to Use Buyer Enablement to Accelerate Deal Velocity and Sales Enablement

Last updated: 04/05/2019

Embed How to Use Buyer Enablement to Accelerate Deal Velocity and Sales Enablement In a survey of more than 250 B2B customers, Gartner found that 77% of them rated their...

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The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy – Drift Insider

Last updated: 03/30/2019

100% free to access with a Drift Insider account. × Learn How To Write Irresistible Copy That Makes Dream Customers Leave The Competition (And Beat A Path To Your Door) We all...

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Product marketing in high-growth companies – Digital CMO Digest

Last updated: 03/26/2019

Avanish is a Bangalore-based journalist who writes on business with a specific focus on technology companies. Priyanka Bhatacharya + Priyanka has covered every aspect of...

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Types of Data Needed for a Successful Win/Loss Analysis

Last updated: 03/25/2019

Types of Data Needed for a Successful Win/Loss Analysis By Ellie Mirman Mar 19, 2019 A win/loss analysis is one of the most critical analyses that a product marketer can create...

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Surprising Benefits of Custom Promotional Coasters

Last updated: 03/24/2019

We can easily spot coasters in restaurants, bars, resorts, etc. However, how much promotion can a small coaster do for you? Many might think that a coaster is insignificant and...

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17 Reasons Why Most Companies Fail At SEO

Last updated: 03/22/2019

Every company wants a high organic ranking in Google, but most do not take the time or put the effort into achieving this goal. This is the timeless conundrum clouding the...

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Part 2: A Product Marketer's Guide to an Audience-Centric Go-to-Market

Last updated: 03/20/2019

Embed Part 2: A Product Marketer's Guide to an Audience-Centric Go-to-Market Product marketers can make large impacts in 2019 by becoming more audience-centric throughout the...

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