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Global Demand Driving HP Indigo Digital Label Print Production

Last updated: 05-31-2019

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Global Demand Driving HP Indigo Digital Label Print Production

Palo Alto, Calif. – HP Inc. today announced significant adoption of HP Indigo’s high-volume HP Indigo 8000 Digital Press worldwide, with converters choosing the solution to supply growing global market demand for flexible production of labels and shrink sleeves.

In 2019 the global market for printed labels and sleeves will be $41.0 billion, expected to grow annually by a rate of 4 percent through 2024 to $49.9 billion,1 according to Smithers Pira. Digital label production is experiencing faster growth from $12.1 billion in 2019 to $16.5 billion in 2024 in real terms, with print volume rising at 9.6% CAGR to reach 14.7 billion square metres, by 2024.

Using data-driven, cloud-enabled HP Indigo digital printing innovation, brands are getting to market faster, more efficiently and securely, while reinventing customer engagement.

“Growing demand for the HP Indigo 8000 is testament to the field-proven capability of this breakthrough solution, redefining high-quality, narrow-web digital label productivity,” said Alon Bar-Shany, general manager, HP Indigo, HP Inc. “Uniquely positioned to ignite the analog to digital transformation, the HP Indigo 8000 Digital Press is delivering over two million linear square feet per month in narrow-web productivity to label converters using HP Indigo,” he added.

HP Indigo’s labels and packaging solutions lead the market2 with more than 2000 presses operating worldwide.

Converters transforming business with HP Indigo 8000 Digital Press New purchases by US label and packaging converters include Innovative Labeling Solutions (ILS), Dion Label Printing, Nosco, Info Label, Quality Tape and Label, and Natural State Label. Converters in Europe, Latin America and Asia are also operating the press.

Innovative Labeling Solutions (ILS) has now added a second HP Indigo 8000 Digital Press to boost digital productivity at its site. “The productivity of the HP Indigo 8000 will help scale digital production and provide the high-quality products with fast turnarounds required by brands, also benefitting from the versatility of substrates and applications,” said Jay Dollries, President and CEO of ILS.

Imprimerie de l'Eperon of France is also growing its digital label business with the addition of an HP Indigo 8000. “We continue to push the boundaries of digital printing. When the HP Indigo 8000 came with the capability to run 80 meters a minute, immediately we understood this productivity would drive our business growth,” said Christophe Vavassori, president. “Our brand customers embrace the benefits of digital printing including personalization for unique campaigns and fast speed to market.”

Nosco, a packaging solutions provider headquartered in Illinois, is installing an HP Indigo 8000 press on its production line to boost volume for security printing using HP Indigo’s unique invisible inks. “The use of covert print enables us to help our customers combat the growing threat of product diversion,” said Craig Curran, President of Nosco.

Dion Label Printing, based in Westfield, MA, added the press to work alongside two HP Indigo WS6800 digital presses. “The increased productivity with faster print speeds on the HP Indigo 8000 makes high-quality digital output affordable for much longer print jobs. This allows our HP Indigo WS6800s to focus on quicker turnarounds or the short runs,” said Rich Butcher, production manager at Dion, printing runs of 5,000 to 60,000 linear feet.

Info Label of New York chose the HP Indigo 8000 to complement its production in HP Indigo WS6000 series presses, as it expands in the health and beauty sector and opens new markets in digitally printed shrink sleeves. “Our aim is to provide the highest quality label at the price and turnaround time required by clients,” said Jordan Sherman, director of operations, Info Label. “The HP Indigo 8000 press is designed exactly to increase production without compromising on quality, allowing us to meet and exceed our customer’s expectations.”

HP Indigo 8000 Digital Press Reinventing mainstream production with digital The HP Indigo 8000 Digital Press prints at up to 262 linear feet (80 m/min), enabling label converters to move toward an all-digital production floor by printing any run length or any application with an HP Indigo fleet. In this way, converters can reinvent business and move toward more sustainable digital production while benefitting from faster turnaround times, increased SKU flexibility, and unlimited versioning.

HP Indigo ElectroInks can be used for food-packaging applications3 and are free of UV-reactive chemistries.

Operating alongside HP Indigo 6000 series presses the HP Indigo 8000 can also help streamline operations, saving on operator training, supplies management, and enabling load balancing among jobs of different run sizes. Key benefits and features include:

Learn more about the HP Indigo 8000 Digital Press at 

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