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Articles about marketing


Reaching new audiences through innovative digital marketing

Last updated: 01/22/2020

The company has a history dating back to 1934. It has always been a pioneering force in its markets, continually inventing new types of zippers and other fastening products,...

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The Workforce of 2020 and 3 Things To Expect

Last updated: 01/15/2020

As the dawn of a new decade takes over, there will be a not so new force to be reckoned with in the workforce....millennials.  According to a recent EY study, in 2020...

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How to Create Content that Generates Exposure, Loyalty and Sales

Last updated: 01/05/2020

Most marketers do it wrong, but here are four top secrets for getting it right. Every business I know creates content, and for various reasons -- exposure, engagement,...

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4 New Things to Do for Your Business in the New Year

Last updated: 01/01/2020

Another New Year's, another time for resolutions? It's a practice so often honored in the breach that people go into making changes with the suspicion that they probably...

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Want to Motivate Your Employees? Foster a Sense of Community With These 5 Tips

Last updated: 12/30/2019

With what can be years of work ahead of you, it can be difficult to feel passionate about the job you're doing, especially if you've been at it for a while. A lack of motivation...

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5 Ways to Truly Deliver on Your Next Business Plan (and Impress Investors)

Last updated: 12/16/2019

In my work with new and aspiring entrepreneurs, I find that most struggle with putting together a written business plan, often pointing out that someone they know started a...

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7 Signs You Have All the Emotional Intelligence You Need

Last updated: 12/11/2019

Emotional intelligence (EQ) is one of the most important skills to develop for success in the workplace and in life. Many benefits come from being high EQ and there are plenty...

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Google: Doesn’t Matter if You Use Absolute or Relative URLs for Internal Links - Search Engine Journal

Last updated: 12/03/2019

Google’s John Mueller recently stated that, for the most part, it doesn’t matter whether you use absolute or relative URLs when linking to pages internally. This topic was...

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Google Offers 2 Tips for Improving Web Content - Search Engine Journal

Last updated: 12/02/2019

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. The question was asked about poorly...

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7 Signs That Instantly Identify Someone With Bad Leadership Traits

Last updated: 11/26/2019

Do you work in a toxic environment under bad leadership? If you do, and you choose to keep your job, there comes a time when you need to hold up the mirror and decide if it's...

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