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Articles about marketing


Unknown Tech Brands Aren’t Like Groceries. Don’t Just Grab Them.

Last updated: 03/23/2019

If there was one broad takeaway from the data leak involving Cambridge Analytica, the voter profiling firm that obtained private information from up to 87 million Facebook...

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The Top Books You Need to Read to Make Your Marketing Timeless

Last updated: 03/15/2019

In terms of marketing, being overwhelmed by the amount of content online can become as common as driving past a McDonald's. The sheer volume of online courses, e-books, YouTube...

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What are the job responsibilities of marketing technology management? - Chief Marketing Technologist

Last updated: 03/12/2019

Thank you to everyone who participated in our 2019 Martech Salary Survey. We’re analyzing the compensation data now, and we’ll release the full results at the MarTech conference...

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Last updated: 03/09/2019

The Ultimate Cheat Sheet for Mastering Mobile Marketing Written by Corey Wainwright @ As of 2018, there were 3.7 billion people who accessed the internet through a mobile...

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Universe, an Instagram for building mobile websites, nabs funding from YC

Last updated: 03/04/2019

As social media sites grow more massive and all-encompassing, one startup is looking to bring back the friendly customization of Myspace to a new generation of users looking to...

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How to Make Your Opportunity Your Client’s Priority · The Sales Blog

Last updated: 03/03/2019

I had an interesting conversation with Hank Barnes last week. We were discussing competitive displacements, a euphemism for stealing clients from your competitors, and the...

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How to Write Instagram Captions That Improve Engagement

Last updated: 02/28/2019

Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action? In this article, you’ll discover how to...

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How to Become an SEO Expert, According to HubSpot’s SEO Team

Last updated: 02/28/2019

Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job...

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Google gets in on mobile 'story craze' with new AMP Stories format

Last updated: 02/27/2019

This morning Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on...

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What Does It Mean to "Write for SEO" in 2018? - Whiteboard Friday

Last updated: 02/21/2019

"Those who do not learn from history are doomed to repeat its mistakes" — it's a quote that's actually quite applicable when it comes to writing for SEO. Much of the advice...

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