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Articles about marketing

Social media was supposed to 'bring the world closer together.' Instead it's making us pettier

Last updated: 06/23/2019

A few weeks ago I was at a restaurant in Williamsburg, Brooklyn, the annoyingly pretentious kind that's given an ironic Hebrew name because its menu mainly consists of pork and...

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How to use influencer marketing to successfully launch your product

Last updated: 06/22/2019

Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generatingeleven...

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Inside the training camp where Google shares its A.I. secrets with Alphabet-invested companies

Last updated: 06/20/2019

Growth-investment and late-stage deals received the bulk of venture capital dollars last year , and late-stage funding appears to be making up the largest deal volume this year,...

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3 Ways You Can Connect With Gen Z Through Their Teachers

Last updated: 06/19/2019

Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted...

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YouTube's Paid Commenting System Is Being Used To Monetize Racism And Hate Speech

Last updated: 06/18/2019

Caret down YouTube's Paid Commenting System Is Being Used To Monetize Racism And Hate Speech During one livestream, someone using the screen name National Socialist spent $100...

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Getting Quality Leads from Facebook Ads | Here is what to do.

Last updated: 06/16/2019

Getting good quality leads from Facebook can be a hit and a miss. Facebook ads can work extremely well for some industries and sectors such as health/fitness, restaurants, and...

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Account-Based Marketing and Inside Sales Are a Match Made in Heaven

Last updated: 06/16/2019

Proliferating digital comms platforms have made 'inside sales,' or remote sales, the prime mover in B2B and tech sales. Whatever your company's sector, it's expected to eclipse...

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Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

Last updated: 06/15/2019

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door? There is an emerging truth in the business world:...

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Twitter Says It Will Start Hiding Tweets That ‘Negatively Impact’ the Service

Last updated: 06/13/2019

Twitter in 2018 remains a cesspool of narcissists, scammers, and trolls—I’m not just talking about Kanye West’s mentions—and on Tuesday the service announced its latest attempt...

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Buying vs shopping - Heinz Marketing

Last updated: 06/05/2019

One is transactional, the other is experiential.  One is most definitely a commodity, the other is ripe for differentiation and delight. Many people will pay more (in dollars...

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