Thriving as a brand in 2019 and beyond is indeed a tough job.
With the crazy competition out there and the social media and online indulgence of the mainstream customers, each right move counts.
All brands and their marketers have access to a plethora of online guidance as to what is the right thing to do to make their brand work.
This further intensifies the struggle to stay relevant as a brand.
However, something that can help you stay ahead of the competition in 2020 is your ultimate brand social media strategy.
Making sure that you get it right is not an option but an existential compulsion.
Social media marketing, along with content marketing, has become the perfect touch-point to reach your target audience and build your brand.
With an estimated 3.5 billion people using social media networks in 2019, a brand has access to almost 40% of the globe’s population for marketing their offering.
Targeted marketing is the keyword, but the expanse is indeed vast. But you still have access to 90.4% of the Millennials, 77.5% of Generation X and 48.2% of young ones. So, the ABC of your social media strategy is crucial.
Having a killer social media strategy is not only going to help you raise awareness around your brand, but it will also help you connect with your audience, generate more leads, and make more sales.
So, here are the top 10 social media tips that will help your brand emerge as a top contender in your industry and help it grow as the time moves forward.
We have a plethora of social media networks to use right now.
Gone are the days when Facebook and Twitter used to be the mainstream platform for brand marketing.
Instagram, along with several new social media channels such as TikTok is now reigning.
Instagram has 1 billion monthly active users, and 500 million of them use it daily.
Depending on the type of brand that you are and where your audience is the most active, you must carefully choose your social media channels.
If your audience is the youngest generation, Instagram should have all your energy.
If you are a traditional business, Facebook and Twitter will do.
Don’t bother spending all your resources and energy into all of them.
Be selective and make sure that you create an exclusive social media strategy for each of these individual channels.
There is just so much content on the social media channels out there for your potential customers to consume.
They already have similar brands trying to sell them their offerings along the same line.
A report says that social networks are the most significant source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration.
With so much noise, something which is genuinely original and aims to simplify the lives of the audience is capable of standing out.
Make sure that you create original content for your social media branding requirement; something that is unique and speaks highly of your brand.
Thoughtful, high-quality, and trendy posts will catch the viewers’ attention.
You should try incorporating humour in your social media strategy because people love it.
By being original, you will be able to weave your brand’s emotions into its social media marketing strategy and win at it.
It is imperative to stay consistent with your brand’s logo and design when it comes to posting social media updates.
Make a thematic strategy for each of your social media channels and stick to them.
Always use your Logo in your social media posts so that you can accomplish the uniformity.
The social media Avatar for your brand should also be consistent throughout.
Even if you redesign it, make sure that you change it across all the platforms.
Visual stimulation brings about the highest rate of engagement on social media.
As per a report, by 2021, 82% of all consumer traffic will be from video content.
So, all principal and successful brands are indulging in visual storytelling and video marketing to help their brands speak and stand out.
The right use of Videos and images can skyrocket the engagement rates for your brand on social media.
You can get started with a Youtube channel if your content is interactive and would do best in video format.
You can also share the behind-the-scenes of your brand’s working and help your customers/audience know how much effort you’ve put into something.
Highly-aesthetic yet minimal social media posts are trending and working their magic on the audience.
So, it would help if you tried incorporating visuals into your social media strategy as well.
We often come across several brands using similar free stock images for their social media posts.
That isn’t very impressive, and this is an unspoken truth. Crafting cohesive and mind-blowing images for social media should be a top priority for your brand.
So, use platforms like Canva and Photoshop to create your custom social media posts that find the taste of your audience.
If you don’t want to get this done internally, you can hire a freelance graphic designer for getting these tasks done.
Having a social media posting schedule is a rule that you should swear by.
If you are not going to post regularly, you will kill all your social media branding moves.
However, before you pull out a spreadsheet to create this schedule, understand what works for your brand and its audience.
Figure out the posting frequency and the time of these social media posts.
This will take a while, and there will be hits and misses, but you will eventually figure out what works for your brand.
Have you ever incorporated Influencer marketing into your brand’s social media strategy?
If not, you are missing out on one of the most trending tactics for driving conversion on social media.
Based on your marketing budget, you can collaborate with star influencers or micro-influencers and have them market your brand’s offering to many followers.
Just choose the right influencers that have a higher engagement with their audiences, and you will be good to go.
Your social media accounts are your most sensitive touch-points for your audience.
They are very crucial in terms of your brand’s public relations.
So, make sure that you appropriately engage with your social media viewers and their positive as well as negative feedback.
Make sure that you reply to their comments and properly engage them.
Don’t forget to address the criticism because it brings up your brand as a thoughtful and aware one.
Before a brand begins to craft their social media strategy, they set up goals, define the comparative metrics, and know what they want to achieve with this strategy.
As a brand, always stay cautious of the investment in campaigns and track the performance to know if you are going in the right direction.
Gather data from your social media accounts and campaigns to get your hands on the vital analytics to determine the return on all the efforts that you have been putting in.
Use the Facebook, Twitter, Instagram Analytics dashboard to look at the likes, followers, top tweets, followers, and mentions, engagements, impressions, and reach for your pages and posts.
Doing your brand’s social media the right way will always use some help from some very amazing tools out there.
Here are some of the best ones for your consideration while some of these are free social media management tools, and some are paid. Have a look:
● Canva: To help you create beautiful images and graphics for your posts
● CoSchedule: To help you create a marketing Calendar
● HootSuite: To help with your social media schedule and postings, schedule, track, and collaborate on your social media accounts
● Nuvi: To help with social media data visualisations, data reporting, and monitoring
● Post Planner: To help brands identify the best content for their audience with recommendations using its algorithms
● Free Headline Analyzer: To help you come up with great headlines that drive traffic, shares, and search results
● TweetDeck: To help you manage multiple Twitter accounts from a single, fully-featured dashboard
● Pexels: To procure high-quality images for your posts
● BuzzSumo: To help you stay updated on the trending topics
Here are some more social media tips to swear by when you are trying to create a social media strategy for your brand that works:
● Never create a universal plan. Each platform is unique and demands a separate approach. Don’t stick to a clear and strict strategy. Be flexible and make changes if necessary.
● Don’t fall into the vertical of fake follower count or likes. Always aim for organic engagement.
● Stick to a posting schedule and do not overdo the schedule.
● Always make sure that you don’t boast about your brand but stick to facts and figures.
● Hire a dedicated social media manager who knows their work.
Social media for brand strategy is such a vast vertical that mastering the entirety of it will probably take a lot of time and work.
Not knowing the essential social media tips will make it difficult to set your brand apart and carve out your place on significant channels like Twitter, Instagram, and Facebook.
However, understanding and learning all the vital social media moves to help your brand grow and prosper is the sure-shot way through this vastness.
So, before you begin to build your ultimate strategy, make sure that you organise your takeaway from the social media tips above and bundle them together to make the most out of the best.
Let us know your other favourite branding social media tips by dropping a comment below.
Author Bio: Catherrine Garcia is a WordPress Web Developer and a passionate blogger. She loves to share her knowledge through her articles on web development and WordPress.