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25 WordPress Digital Marketing Plugins Every Marketer Needs
/ WordPress Marketing / By Julia Brackett
WordPress digital marketing plugins are incredibly handy little pieces of software that can assist you in a number of ways on your WordPress blog or website.
There are more than 50,000 thousand publicly available plugins that you can add to your WordPress site, so how do you know where to start?
Step 1: Start with your goal!
If you’re a digital marketer , or simply want to optimize your blog or website, then you might want to consider using some WordPress digital marketing plugins that excel at enabling your site with various marketing features and functions.
We’ve compiled 25 WordPress plugins that specialize in marketing objectives for you to consider. Read on to find the plugins that the WP community trusts with essential marketing capabilities (and jump to each section with the links below):
Automation WordPress Digital Marketing Plugins
WP-Chatbot by MobileMonkey
MobileMonkey offers a free and easy-to-use WordPress digital marketing plugin to help you automate your WordPress site.
Add chat to your website with the free WP-Chatbot plugin. This way, you can quickly set up a chatbot to be the first responder to any WordPress website visitor’s questions. Another exciting feature is that a live chat agent – like you! – can take over the conversation any time.
Businesses are expected to save $8 billion with customer service chatbots in 2020. You can cut your customer service costs with chat on your website while simultaneously increasing conversions by reducing uncertainty of shoppers and leads with your 24/7 chatbot.
All you have to do is install the one-click plugin and you’ll have all the power of Facebook Messenger automation right on your site!
The WordPress digital marketing plugin from MobileMonkey is a simple way to help your customers contact you from within your site. It’s customizable so you can decide what purpose you want your WordPress chatbot plugin to serve. It also allows you to keep all of your communications from your WordPress site, Facebook page, and more in one unified inbox.
Title Experiments is a WordPress digital marketing plugin that allows you to perform A/B tests on all of your title options for posts.
Choose several different potential blog titles for your content and allow the WordPress digital marketing plugin to split test the options and see which one performs best. This will help you attract views and users to your site.
This free WordPress digital marketing plugin allows you to easily optimize your content for views, driving more traffic to your site.
Is your organization using HubSpot’s CRM and connected tools? Lucky you, HubSpot’s WordPress plugin allows you to connect your WordPress site to your HubSpot account, so you can utilize all of HubSpot’s marketing automation tools for your WordPress site.
Run ads, manage pop-ups and forms, use live chat, create content, or analyze the metrics of all of these things easily within this WordPress digital marketing plugin!
You can also integrate your HubSpot account with hundreds of integrations, allowing you to access and automate even more from right within your WordPress site.
Jetpack is a WordPress digital marketing tool that provides analytics, integration, SEO tools, and more.
WordPress actually makes the Jetpack WordPress plugin . It will help you automate your site’s security, performance, and site management.
Most importantly, it has the added benefit of automating security for your WordPress site, with features like attack prevention, site backup, malware scanning, secure login, spam filtering, and more.
Email WordPress Digital Marketing Plugins
MailChimp’s WordPress plugin allows site visitors to subscribe to your email list right on your site.
The WordPress digital marketing plugin includes a seamless integration with your MailChimp account and the ability to customize great looking forms that are easy to use and mobile optimized.
You can also integrate with a number of other plugins!
OptinMonster is a WordPress digital marketing plugin that helps you generate more leads with forms, pop-ups and other lead generation tools.
This WordPress plugin integrates with your OptinMonster account and allows you to use its user-friendly drag-and-drop builder to create beautiful pop-ups and other forms to collect information and easily grow your contact lists.
There’s a number of different campaign types, and you can even easily integrate this WordPress digital marketing plugin with your other email campaign software!
MailPoet Newsletter is a WordPress digital marketing plugin that allows site visitors to sign up as newsletter subscribers without leaving the page they’re on.
This helps you to build your email lists and also maintain website traffic!
This WordPress digital marketing plugin allows you to build signup forms, write newsletters, manage your subscriber lists, send automated messages, and more all within WordPress.
Ninja Kick is an interesting WordPress digital marketing plugin that allows your site visitors to call up your contact form without even leaving the page they’re on.
The plugin provides a side-scrolling form animation that is present on every page on your site.
Not only does this improve user experience, but it generates more communication and website clicks, as the user will not have to leave the page they’re on and can immediately continue what they were doing.
Drip Email is a WordPress digital marketing plugin that helps you make your email campaigns simple.
This WordPress digital marketing plugin allows you to do all kinds of email marketing from right within your WordPress site, since it easily integrates. You can build contact lists and even convert site visitors, all from within your Gmail account.
It’s also customizable, so you can make your email marketing campaigns match your business.
Content WordPress Digital Marketing Plugins
ImageInject is the answer to spending too much time searching for the perfect free-to-use stock photo style image to add to your blog.
This WordPress digital marketing plugin allows you to search on Pixabay and Flickr for the perfect image, right from WordPress! Then all you have to do is easily (and quickly!) insert the image into your post.
This WordPress digital marketing plugin even does the work of searching the internet for the proper attribution links, saving you tons of time to work on your content !
EditFlow is a customizable WordPress digital marketing plugin that allows you to collaborate with your editorial or content team from right within WordPress.
This WordPress digital marketing plugin allows you to make your editorial process easy with calendars, statuses to help you determine stages of workflow, timely notifications, and more.
It also improves communication amongst your editorial team by offering user group options and editorial comments, allowing for direct and private communications between writers and editors.
Grammarly has a WordPress digital marketing plugin that brings that handy tools of Grammarly straight to your WordPress site.
This WordPress digital marketing plugin is a useful writing assistant that will make sure your content marketing is top-notch.
The plugin detects potential errors in spelling, grammar, word choice, and more. It even detects stylistic mistakes in your writing.
Canva is an incredibly useful tool for designing various graphics for all of your graphic needs, and they also offer a WordPress digital marketing plugin so that you can create these graphics from the comfort of your own WordPress site.
Use Canva’s millions of images, layouts, graphics and more to create beautiful images for your site. Then, when you’re ready, the design is automatically inserted into your WordPress post.
This makes it easier than ever to have a beautiful, eye-catching post or website.
Word Stats is a useful suite of content tools to add to your site as a WordPress digital marketing plugin.
This WordPress digital marketing plugin helps you improve the quality of your content by offering the ability to analyze your content for word count, top keywords, and more.
It also provides reports on your post types and a graph that shows you your monthly word count per post type!
Social Media WordPress Digital Marketing Plugins
Click To Tweet
Turn your blog or site content into a Tweetable moment with callout formatting using Click To Tweet .
This plugin allows visitors to your WordPress site to easily Tweet out your content thanks to the simple and efficient “click to Tweet” buttons that will appear on your posts and pages, and inline with your content.
For one thing, this social sharing plugin turns your readers into engaged sharers, giving your brand the power to reach a larger audience and drive traffic to your WordPress site.
And second, it adds a visually interesting callout element to your text blocks.
Two for one benefits in this WordPress social media sharing plugin!
Easy Social Sharing
You know what they say: word of mouth marketing is the post powerful kind.
Easy Social Sharing is a WordPress digital marketing plugin that allows you to add social media sharing buttons to your WordPress site so that readers can easily post your content to their social feeds.
With this WordPress digital marketing plugin, you can easily customize the design, layout, and more of up to 18 social sharing buttons allowing your site visitors to easily share your content to a number of social media platforms.
You can even track the number of shares your site gets with the automatically-updating social share count feature that this handy WordPress digital marketing plugin provides.
Let your readers be your content advocates!
AddtoAny is a social sharing WordPress digital marketing plugin that allows your website visitors to easily share your content to over 100 different social platforms.
The buttons are customizable and AddtoAny’s WordPress digital marketing plugin allows you to choose from various types.
It also includes follow buttons so that site visitors can quickly and easily follow your social media channels, as well as share counts so you can see how much your content has been shared!
Increase your traffic and user engagement with this handy WordPress digital marketing tool.
Bring the social proof to your WordPress content with Shared Counts.
This is another WordPress digital marketing plugin that allows you to easily add social sharing buttons to your WordPress blog or website.
This WordPress digital marketing plugin allows you to customize buttons, some of which support social count display and tracking features, so you can see how much of your content is being shared.
What’s better than combining your content to make it easy for users to shift from one type to another?
The Instagram Feed WordPress digital marketing plugin allows you to do just that!
Now, you can easily display your Instagram feed right on your WordPress site. This will save you time, as you won’t have to upload your photos to multiple platforms. Simply upload to Instagram and the photos will automatically be displayed on WordPress.
Hello, shoppable ecommerce Instagram feeds?
Additionally, it will increase engagement, as it will be easy for users to see your content in various places.
SEO WordPress Digital Marketing Plugins
SEO Friendly Images
The process of adding images to a blog post can be a chore. You have to find the image, insert it, and then optimize it for SEO in the Alt and Title texts.