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6 Things You Didn‘t Know about SEMrush Traffic Analytics

Last updated: 08-04-2019

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6 Things You Didn‘t Know about SEMrush Traffic Analytics

Many of you have used SEMrush Traffic Analytics to watch other websites’ traffic for quite a while. But still, many of you are unaware of the reasons why this tool is considered one of the most powerful in the SEMrush suite. Let us explain...

SEMrush Traffic Analytics is a highly effective market intelligence aggregator, transforming petabytes of web traffic and visitor behavior data into insightful graphs and charts that you can use to make informed business decisions.

Below you will find 6 good reasons to go further than the basic Overview report* and uncover the hidden benefits of looking at your competitors’ or potential partners’ traffic from different perspectives.

*Still in doubt? Then start with exploring the full range of data we offer for 3 sample domains (ebay.com, amazon.com, searchengineland.com).

Mobile internet usage has become an integral part of most people’s daily lives, enabling consumers to access almost any website on the go. In November 2018, mobile devices, excluding tablets, accounted for 48.2 percent of web page views worldwide. That is why it is so important to see how many people visit the website of your interest via their mobile devices.

Mobile devices usage varies greatly from country to country, industry to industry. So you could keep track, we offer you an opportunity to switch between the desktop and mobile traffic data not just in the Traffic Overview tab, but also in the Traffic Sources, Geo Distribution, and Subdomains tabs as well. Switching option is available only for users with unlimited access to SEMrush Traffic Analytics.

With this information, you can analyze mobile and desktop traffic at different levels. Below you can see that, for this site, the US and Canada are the majority of the visitors that browse the website from mobiles, but in Japan and Brazil, they explore more from desktops. For global e-commerce and retail companies, this data can be valuable for strategic planning.

The digital marketplace is fast changing and what is true today may have been very different yesterday. Historical traffic data lets you make conclusions about supply and demand fluctuations and the factors that cause them, assess the state of your competitor’s or prospective partner’s business, and more.

Historical data (since April 2016) is available to users with unlimited access to Traffic Analytics in all the tool’s reports. Use it to evaluate the performance of both ongoing and completed digital marketing campaigns carried out by the target company.

Who doesn’t want to know where competitors’ traffic comes from? SEMrush can give you much more than just breaking it into direct, referral, paid, and social. Along with Google, we track Bing, DuckDuckGo, Yandex, and 8 more search engines. The same applies to social media. The full Traffic Sourcesreport can be sorted by social network, giving you insights into the capabilities of each one separately.

Speaking of referral traffic, you can look at the most successful partnerships of the target website in present and (in combination with historical data) the past.

Most importantly, you can filter Traffic Source by type of device — just change "All devices" to "Desktop" or "Mobile"!

Understanding the regional representation of your rival or potential partner and assessing the competition in the target location is almost impossible without in-depth visitor behavior analysis.

In the full Geo Distribution report you’ll find data on the target website’s total traffic, broken into desktop and mobile, the contribution of each country to it, and major engagement metrics.

You can also sort each of the Traffic Analytics reports by geographic region to analyze the specifics of the local market.

You may know where the traffic comes from but where does it go? In the Destination Sites report, you will find data about top destinations that visitors reach directly through hyperlinks on the analyzed website. This data can tell a lot about the preferences and activities of the audience you are looking at or help you spot some trusted websites in the niche for establishing future partnerships*.

*Use the menu at the top of the page to choose a specific location or change the time horizon.

Search engines treat subdomains as individual websites and they are often used to increase traffic and strengthen the authority of their primary domain. In addition, big international companies often launch separate subdomains for payment pages and languages they are covering. So knowing whichsubdomains of a target website are responsible for acquiring the most traffic is the key to understanding this site’s strengths, weaknesses, spotlights, and even sales volume*.

*Use the menu at the top of the page to choose a specific location or change the time horizon.

Let’s say you are choosing a SaaS provider; just look at the product subdomain, play with the filters, and gain a clear understanding of the product's popularity in different countries and on different devices.

As you can see, with the full set of Traffic Analytics reports you can answer a lot more questions than just “Where does my rival’s/prospective partner’s traffic come from?” Here are just some of them:

And to make even more of the data you get, you can export it into a .csv file (to combine with other data at your disposal or integrate and manage in any format).

If you are interested in enhancing the services you provide with Traffic Analytics data we offer the opportunity to work via API. Drop us a line at [email protected]


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