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How to Ride the Livestreaming Wave to Marketing Success
Our cultural fixation with video means learning some new skills to take advantage of a powerful new marketing channel.
Image credit: Tom Merton | Getty Images
April 25, 2017
Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there's been a surge in content creation that boosts social presence and builds brand loyalty while live streaming .
It’s a no-brainer because from what I've seen these companies seem to give more exposure to live streams. They want live video to be seen as effective. I believe they want to use it to ensure deeper involvement from brands who may pay more for their streams to be seen down the line. It's all part of being profitable and making shareholders happy right?
One of the most valuable byproducts of livestreaming is that it bridges the gap between clients and brands and allows for a much more intimate interaction. In essence, it's a video marketing strategy that brings us back to a time when we could physically and emotionally interact with other people who represented the brand we were crazy about.
In this day and age, however, thanks to our incredible technological landscape, it can be easy to feel out of touch with others, and more so with the brands we love. As the retail business declines and online shopping grows, marketers are embracing and adapting to new digital marketing strategies -- like livestreaming -- to keep their products and services competitive, while also ensuring they remain ever-present in the lives of consumers.
When to reach your audience.
At this point, we all know the benefits of this tool. The question is, when is the ideal time to use live video? On the flip side, when should we avoid using it? The reality is that it's a new marketing strategy that's rapidly developing so the rules will continue to change. With that said, there are a number of things that are already fairly well established.
For instance, knowing when your target market has free time to watch is vital to putting on a successful livestream. After all, you want to make sure that your audience is available to have the opportunity to generate as many viewers as possible.
Sundays and Mondays are said to be your best bet most often for offering a live video stream. Those days have been statistically proven to have a greater number of people browsing the web and shopping online.
However, it all depends on how your audience uses the web, often as part of their demographic. If they're mainly working adults, you should try to do your livestreams after the workday ends during a weekday. If they're college students, you might get away with offering something on what might be a lazy Saturday afternoon full of leisure time.
In all cases, avoid early mornings. Why? Most people aren't available to interact at those times. Whatever the audience, it's vital that you do your own research and know your target market well so that you can produce videos at the best times for them.
As livestreaming continues to evolve, certain content appears to be more popular than others. Here are some of the various types of live videos that seem to be working exceedingly well in connecting with audiences.