The very first step of starting a digital marketing campaign is for your business to have a fully functional and running website. If you currently don’t have a website for your company then it’s about time to create one. There are lots of reliable provider out there that can help you create a lovely website for your business, 100% customized websites costs around Rs 5000 to Rs. 10000 and up depending on the number of pages and the complexity of the website features. You can also check our web design and development packages.
If you are the business owner who already have a website for your business. The next step that you will need to do is to understand the different options that you can use to promote your website and business online. This is an integral part of digital marketing that you must pay attention since these channels will be the primary source of your leads and prospects. You can contact Hubs Digital for free consultation
These top 3 digital marketing channels are enough for your business to have a maximum visibility and customer reach online. It is also advisable for you to explore some other digital marketing channels, but I advise you to do it once you gain familiarity to these top 3 and already have great results from using them.
After choosing the channels you’ll use for your Digital Marketing campaign, the next step is to identify and get a clear understanding of the various metrics that you should monitor and analyze to help you make your campaign more successful. These metrics will tell you what is working and what is not for your particular business niche, thereby saving you significant amount of resources and focusing only on aspects of your Digital Marketing campaign that would create the biggest impact. These metrics include:
Revenue per Keyword– A clear indication of what works for your Digital Marketing campaign is the amount of leads as well as the revenue that a particular keyword has generated. This will help you gain an insight on what keywords will provide better results and stop focusing on less profitable one.
Finally, business owners should learn how to monitor and define the success they have achieved from their Digital Marketing campaign. The real value for Digital Marketing is if it will generate sales and profit for your business, and the ability to identify if you have succeeded in this aspect or not is vital for the direction to which your campaigns will be headed. It is up to the business owner however to define what constitute success for him, which can be broken down into: