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Articles about digital marketing


Your 7-Step Image SEO Survival Guide for 2019

Last updated: 10/16/2019

SEO, or search engine optimization, might seem complicated, but at a fundamental level, you can think about it this way: Everything on the internet is either a piece of content...

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Marketers can operationalize customer feedback (whether you 'own' it or not) - Marketing Land

Last updated: 10/16/2019

Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be...

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MultiBrief: How social listening can boost your digital marketing power

Last updated: 10/16/2019

Do you know how to incorporate social listening as part of your marketing strategy? If not, it's time to start harnessing its power. Social listening is the practice of...

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The 5 Components of a Digital Marketing Strategy - dummies

Last updated: 10/15/2019

By Stephanie Diamond Before launching any digital marketing strategy, you need to understand the key components for success. To understand how the pieces of a digital marketing...

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Five SEO Tips For Doubling Site Traffic

Last updated: 10/15/2019

If your company’s website traffic is down and you aren’t receiving the visibility you want, chances are that it’s time to reevaluate your site’s search engine optimization (SEO)...

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How to Identify & Work With the Best Brand Influencers for Your Business

Last updated: 10/15/2019

When I scrolled through Instagram this morning on my commute, I commented on a friend's post about her vacation, scrolled right past an advertisement for a comforter, and...

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Can SEO Have a Negative Effect? - Search Engine Journal

Last updated: 10/14/2019

A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag.  After some experimentation I got it to work. In a recent Webmaster...

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5 Content Marketing Ideas for November 2019 | Practical Ecommerce

Last updated: 10/14/2019

Content marketing can be as serious as addressing an epidemic such as diabetes or as playful as games and puzzles. But in all of its forms, content marketing is one of the best...

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How to Optimize Your Video Content Creation and Why it Matters

Last updated: 10/13/2019

As we have talked about in various blog articles, social media posts and podcasts, video content is the way of the future for content creation. But how do you make sure your...

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6 Digital Marketing Roles Brands Need for Scalable Success in 2020

Last updated: 10/13/2019

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the...

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