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Articles about branding


Finding a Purpose That Makes Sense for Your Brand

Last updated: 03/17/2019

The announcement by the Association of National Advertisers late last year that brand purpose was chosen by its members as the 2018 Marketing Word(s) of the Year served as a...

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Common technical SEO issues and fixes for aggregators and finance brands

Last updated: 03/17/2019

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and...

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Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

Last updated: 03/16/2019

Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by...

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Instagram Marketing for Your Business and Brands in 2019

Last updated: 03/13/2019

Acquired by Facebook in August 2012, Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. At first, a simple platform...

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Instagram Will Now Tell You Who's Getting Paid to Post

Last updated: 03/11/2019

Of all thesocial networks, Instagram stands out as the place to show off your most idealized life. But look more closely, and you'll spot a dissonance present in those pristine...

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Instagram is testing a new way for celebrities and influencers to identify their sponsored posts

Last updated: 03/10/2019

Instagram is creating a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser. Influencer marketing, where brands pay...

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What Does It Take to Be a Meaningful Brand in 2019?

Last updated: 03/09/2019

Havas Media has some bad news for brands: Its annual study revealed that people wouldn’t mind if 77 percent of the world’s brands ceased to exist. That’s up 3 precent from...

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Facebook And Deloitte Digital Come Together To Help Brands Evolve Into Digital

Last updated: 03/08/2019

Today Facebook and Deloitte Digital announced they are forming an alliance to help companies accelerate change within their own organizations to fully evolve into digital...

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Why These 5 Brands Succeed with Minimal Marketing

Last updated: 03/01/2019

The marketing game has shifted a ton over the last century—and it’s undergone yet another dramatic revolution in just the last decade. With the rise of online platforms,...

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Customer Worlds Are Becoming Connected—Is Your Brand Ready?

Last updated: 03/01/2019

The world’s leading brands understand the huge opportunities and inherent dangers of tomorrow’s super-connected customer worlds, which is why they’re working so hard today to...

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