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Articles about branding


Find the Right Segmentation Strategy for Your Brand

Last updated: 11/24/2019

Let’s imagine, for example, that you’re selling a soft drink. The category typically has two types of buyers: passionate and infrequent. Either you drink soft drinks every day...

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Facebook Reveals Several Brand Safety Updates

Last updated: 11/23/2019

Facebook detailed a host of updates Wednesday related to its three-pronged approach to brand safety: creating a safe and welcoming community; maintaining a high-quality...

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Fast-Fashion Brands Need to Become Environmentally Friendly

Last updated: 11/23/2019

For many, Forever 21 filing for Chapter 11 bankruptcy is a wake-up call for the fast-fashion industry. There is a challenge for brands to stay relevant and favored, and as...

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Brand Secrets for Standing Out in a Crowded World

Last updated: 11/22/2019

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach...

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How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

Last updated: 11/20/2019

In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing...

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How to Influence Your Personal Brand on Social Media Before Someone Else Does

Last updated: 11/17/2019

Regardless if you’re searching for a job, seeking a promotion, or growing your business, building a personal brand can help you achieve these goals. More importantly, having...

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3 Reasons Your Small Business Needs Social Media Automation

Last updated: 11/13/2019

According to research done by Digg, in one minute, there are about 1 million Facebook users logged in and 87,5000 people tweeting. There are also 3.8 million queries on Google,...

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6 metrics to track when measuring digital PR - PR Daily

Last updated: 11/12/2019

How do you really know if your digital PR is working? Campaigns without metrics are akin to playing darts into a pitch-black room—you may feel like you aimed well, but you...

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Offense or defense: The secrets to bidding on brand terms on Amazon Advertising - Marketing Land

Last updated: 11/09/2019

Get the most important digital marketing news each day. Sign up for our NEW daily brief. Note: By submitting this form, you agree to Third Door Media's terms. We respect your...

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How to create a stunning color palette, with just an image - Easil

Last updated: 11/08/2019

If you’re looking to create a color palette for your brand, or just for a particular graphic, we’ve got the tool to take the guesswork out of it. Welcome to color wizardry –...

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