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Articles about branding


Why we are wrong to think that the future of brands will be ‘digital-first’

Last updated: 03/27/2019

The overriding belief in marketing seems to be that digital and technology will completely take over marketing and advertising, that consumers will exist only online and other...

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Demand At Both Ends: Growth Potential For Both Value and Premium Brands

Last updated: 03/27/2019

A variety of factors have contributed to the slowly-eroding financial status of many Australian consumers. A decade of government volatility; inflation at a 17-year low; an...

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5 Conversion Optimization Tactics that Also Drive Traffic

Last updated: 03/25/2019

5+Shares 5 Conversion Optimization Tactics that Also Drive Traffic Conversion optimization doesn’t have to stand in a way of traffic acquisition. In fact, CRO and SEO are even...

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How Brands Should Respond to Negative Online Reviews

Last updated: 03/24/2019

Amazon founder Jeff Bezos once compared the immense value of a corporate brand to one’s personal reputation. He’s right. Senior executives of successful businesses usually are...

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Is there purpose to campaigns for purpose?

Last updated: 03/23/2019

There’s plenty of debate about campaigns with purpose, much of it very intelligent and informed. Should marketers invest in campaigns that go beyond communicating the benefits...

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3 Steps to Build a Great Medical Brand – Digital Branding Institute

Last updated: 03/23/2019

Having an online presence is very important if you’re looking to create a great medical brand. This is because people almost always search online to find medical practices...

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13 Top Brands on Instagram, for Inspiration

Last updated: 03/23/2019

Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire...

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3 Steps for Brands to Create Long-Lasting Diversity in Their Organizations

Last updated: 03/22/2019

March 8 was International Women’s Day, giving companies everywhere the opportunity to spotlight the achievements of women within their organizations and beyond. Research from...

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6 Steps Global Brands Can Take to Simplifying a Social Media Campaign

Last updated: 03/21/2019

Running multiple social media accounts can be challenging, especially if you’re a global business running those accounts across multiple markets and in several...

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How to make your business talkably different

Last updated: 03/20/2019

Word of mouth is the most important growth lever that we all take for granted This content was inspired by research and case studies contained in “Talk Triggers: The Complete...

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