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Articles about branding


The Scientific Tricks to Tell Brand Stories That Will Move Your Audience to Action

Last updated: 05/24/2019

Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse...

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Why Personal Branding Must Be Your First Focus

Last updated: 05/23/2019

Why Personal Branding Must Be Your First Focus Consumers won't buy from your company until they trust you. Image credit: Tom Werner | Getty Images ---Shares July...

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5 Tips for Influencer Marketing for eCommerce Brands

Last updated: 05/22/2019

Influencers are an essential piece of modern marketing strategy. There are many tricks to keep in mind when it comes to influencer marketing for eCommerce brands. Marketing is...

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How Brands Can Use Memes to Connect With Consumers in a New Way

Last updated: 05/21/2019

Think about your favorite ad of all time. Assuming you’ve ever shared that ad with someone, think about how you did that. Did you verbally explain it? Did you call someone in...

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Pride 2017: the best campaigns by brands and agencies

Last updated: 05/20/2019

HSBC has launched a campaign to explore progress within, and drive support of, the LGBT+ community ahead of Saturday's Pride parade. A documentary-style film, created by We Are...

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How to Focus: 5 Ways to Overcome Distractions at Work

Last updated: 05/18/2019

When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was...

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Attributing affiliate value: Looking beyond consumer journey position

Last updated: 05/17/2019

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017,...

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Here’s Why Every Brand Should Track Twitter Followers

Last updated: 05/15/2019

How much do you know about your Twitter followers? If you don’t have any tracking or analytics setup, the answer is probably “not much.” In order to truly understand your...

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Your Website’s Navigation Menu Is Costing You Conversions and Here’s What To Do About It

Last updated: 05/14/2019

As a designer, developer, or marketer, it’s your job to develop something unique for your brand’s website. The reason for this is simple: you want to stand out from the generic...

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3 Tips For Branding Your E-Commerce Business In A Crowded Market

Last updated: 05/13/2019

Many businesses live or die based on their branding. Consistent messaging creates a satisfying sense of continuity for consumers in the same way that conflicting messages create...

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