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Articles about branding


What You Need To Know About Brand Storytelling

Last updated: 08/16/2019

Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” ???? If so, this post is for you! We got the scoop from Ekaterina Walter and...

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3 Ways To Use Data For A More Humanized Brand Experience

Last updated: 08/13/2019

When thinking of data and the broader customer experience, we often think of a very impersonal set of numbers and figures. However, branded data that is analyzed through...

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Six Signs Your Brand Needs A Makeover - Be unforgettable.

Last updated: 08/13/2019

Six Signs Your Brand Needs A Makeover November 9, 2015 2 Comments Your consulting or advisory business is tooling along, but falls far short of the big platform performance...

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Three Ways To Drive Effective Brand Engagement With Influencer Marketing Strategies

Last updated: 08/09/2019

As a business leader, I am constantly looking for new strategies and cutting-edge methodologies and resources to help expand my own knowledge of driving effective take-to-market...

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YouTube Masthead Ads Are Now Available to All Brands on a CPM Basis

Last updated: 08/04/2019

More advertisers just got access to some prime real estate on YouTube. The Google-owned video site began beta-testing the option of buying ads on its masthead on a CPM (cost...

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Perhaps It’s Time for Brands to Avoid Taking a Stand

Last updated: 08/04/2019

We have all read the same articles and books about what it takes for brands to succeed today: Brands need to have purpose. Younger millennial and Gen Z consumers give...

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5 ways Microsoft’s chief storyteller makes content more human - PR Daily

Last updated: 08/02/2019

It’s never been harder to stand out from the crowd. “Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s...

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Experience Design: The Next Evolution Of Brand Development - Brand Quarterly

Last updated: 07/30/2019

Online expressions are influencing impressions.  This is setting the stage for shared experiences to collectively shape how people view your brand, outside of how you define...

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Branding and Design Are Inseparable: The Why, The How, and Two Examples

Last updated: 07/28/2019

All businesses face a dilemma. They must stand out from their competition, interact with customers, and create unique, desirable products (or services). And, more important,...

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How Emotions Shape Brand Perceptions | Branding Strategy Insider

Last updated: 07/27/2019

‘A picture is worth a thousand words.’ Cliché, but true. In fact, it’s a cliché because it’s true. A battle between pictures and words is like one between Mike Tyson and Tiny...

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