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Articles about branding


Is Beauty Junkees The Next Great, Affordable Makeup Brand | Beauty Brite

Last updated: 02/23/2019

I love being able to try products from brands I’m not familiar with and hopefully shine a spotlight on smaller companies people don’t know about… but should! Could Beauty...

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The perfect structure for managing profitable shopping ads

Last updated: 02/22/2019

Opinions expressed in this article are those of the sponsor. When you start advertising on a new platform, deciding how to structure things can be scary because there’s the...

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How Brands Can Remain in Control of Their Ever-Increasing Data

Last updated: 02/21/2019

Brand mergers and acquisitions often signal business growth and prosperity, but they don’t come without challenges. While many focus on the obvious aspects of M&A like...

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The Role Sustainability Plays in Creating Campaigns and Marketing

Last updated: 02/21/2019

The world is moving toward a more sustainable future. At this point in human history, there’s simply no alternative. Either we do this and do it fast enough to confront the...

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How brands like Wendy's and the NFL are marketing on Fortnite - Digiday

Last updated: 02/21/2019

by Seb Joseph When about 10 million players watched DJ Marshmello’s live set within Fortnite over Super Bowl weekend, you could almost hear the wheels in the industry’s brains...

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Apple introduces HomePod: A premium speaker with Siri

Last updated: 02/21/2019

As anticipated, Apple introduced its Amazon Echo and Google Home competitor today at WWDC, its developer conference in San Jose. The retro-named HomePod has Siri built in, but...

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How to Choose the Perfect Influencer for Your Brand

Last updated: 02/20/2019

Social influencer concept. Media content to grab like from social audience. Vector Design. Whether you like it or not, Instagram influencers are here to stay and are an...

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YouTube clarifies stance on 'hate speech' and 'advertiser-friendly' content

Last updated: 02/18/2019

YouTube has made changes to “address advertiser concerns” around ad placement clarifying its rules on hate speech. Speaking via a blog post, YouTube said it would not allow...

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Everything You Need to Know About the Principles and Types of Design

Last updated: 02/15/2019

These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a...

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How to Launch Your Employee Activation Program in 8 Steps | Marketing Insider Group

Last updated: 02/15/2019

This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your...

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