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Articles about branding


The Onboarding Process That Makes New Hires Fall in Love With Your Company All Over Again

Last updated: 01/10/2019

On day one of my first internship during college, I was given a brief, 20-minute rundown on how the organization was structured, and what my role entailed, from my boss. I was...

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5 Ways to Get More Customers and Improve Customer Service with SMS

Last updated: 01/10/2019

As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t...

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Twitter is giving brands a new way to promote their chatbots

Last updated: 01/10/2019

Twitter has found its own way to participate in the growing chatbot trend. The company announced today a new feature for advertisers, which allows businesses on Twitter to...

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13 of the Best Instagram Ads We’ve Ever Seen

Last updated: 01/09/2019

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When...

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Mystery Brand responds to scam, gambling accusations after YouTube controversy

Last updated: 01/08/2019

Mystery Brand, the controversial loot box-style website promoted by YouTube creators like Jake Paul and Brian “RiceGum” Le, has confirmed it doesn’t own some of the prizes...

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Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

Last updated: 01/07/2019

You'd think customer engagement wouldn't be all that difficult. They're customers, after all. They're already sold enough on your brand to have made a purchase. Now you just...

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Exclusive: Interbrand Announces Its Breakthrough Brands Of 2017

Last updated: 01/06/2019

The rules of business seem to be changing constantly, and no one model of success is dominant, so it’s particularly fascinating when a company breaks through the noise. But what...

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Lessons Marketers Can Learn From Comedians About Branding

Last updated: 01/05/2019

Comedians are unsung heroes of society. Their work keeps us humble, grounded and helps us see certain issues from a different perspective, all while putting a smile on our...

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Why Brand Perception Matters and How You Can Measure It

Last updated: 01/05/2019

Business is built on customer relationships, and brand perception sets the tone. Today’s consumers share their opinions and experiences widely, and their peers trust them when...

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If a tech company wants to be loved, it needs to give people something physical

Last updated: 01/04/2019

Marc Andreessen’s pithy observation that "software is eating the world" has been popular (and true) for more than half a decade now, but I’ve come to find it only describes the...

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