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The $3 Toothpaste Club? Startup to Test the Power of Brands

Last updated: 05-27-2019

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The $3 Toothpaste Club? Startup to Test the Power of Brands

The $3 Toothpaste Club? Startup to Test the Power of Brands
The $3 Toothpaste Club? Startup to Test the Power of Brands
As retailers struggle, startup Brandless hopes generic products and simple pricing will give it an edge
By
@sharonterlep
July 11, 2017 6:00 a.m. ET
A new online retailer is betting it can get American shoppers to break up with big brands from Colgate to Heinz.
Called Brandless, the San Francisco-based startup on Tuesday plans to start selling generic, health- and environmentally conscious consumer staples, such as fluoride-free toothpaste and organic agave nectar. Everything will be priced...
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