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Articles about branding


How and why you should be measuring reputation in 2020 - PR Daily

Last updated: 02/07/2020

A new year is characterized by renewal and the opportunity to set ambitious goals for the organizations we represent. This year, you’re probably wondering how you can renew...

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Why LinkedIn influencer marketing matters for brands

Last updated: 02/07/2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated...

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4 Must-Have Tools to Help You Create Amazing Social Media Content

Last updated: 02/05/2020

As a marketer, you generally have a range of different goals that you're concurrently working towards at any given time. Those could include boosting brand awareness, generating...

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3 Ways to Easily Build Brand Authenticity

Last updated: 02/05/2020

Without authenticity, few will invest in and be loyal to your brand. You need to prove to your customers that your business has integrity and is worth their time. It’s...

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Brand Loyalty Drivers are Growing, Becoming More Complex

Last updated: 02/04/2020

Brand loyalty is growing – not shrinking. But brand loyalty drivers are also becoming more complex and harder to sustain. Customer brand loyalty has increased on average 20...

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Brand Keys Highlights Successful Customer Loyalty Engagement

Last updated: 02/03/2020

Brand Keys, a brand research consultancy based in New York, recently released its Brand Keys Customer Loyalty Engagement Index.   The results of the 2020 edition of the report,...

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Why branding is rooted in evolution. We brand to survive.

Last updated: 02/02/2020

In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands and that this is the new order of marketing. From an industry standpoint,...

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Why Personal Branding is More Than Just a Self- Inspiring Elevator Speech

Last updated: 02/01/2020

The art of branding oneself is pertinent to self and even business growth, especially when the brand is new and requires that additional push. This is where personal branding...

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How D2Cs Leverage Traditional Channels For Broader Reach, Brand Awareness

Last updated: 01/27/2020

But leveraging traditional marketing isn’t a one-size-fits-all approach. It requires continuous testing to determine the most effective channels for specific products or...

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Brands of the Future Should Operate With Higher Perspectives

Last updated: 01/26/2020

When was the last time you looked up? That’s a question I’ve been asking myself a lot lately. Amid endless to do lists and nonstop distractions, we spend our days overwhelmed...

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