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Articles about branding


Timeline: Google's ongoing efforts to address brand safety on YouTube

Last updated: 04/15/2019

As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken a back seat to reach and the ability to follow...

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How to Get Your Customers to Do Your Marketing for You

Last updated: 04/14/2019

Before social media, brands spoke for themselves. A Coca-Cola billboard was almost certainly placed by the beverage company. Today, a social media post about Coca-Cola can come...

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7 Steps to Making Yourself the Influencer That Defines Your Brand

Last updated: 04/13/2019

These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or...

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How to Avoid Having Your Experiential Marketing Become Programmatic

Last updated: 04/13/2019

As more industry attention is being paid to consumer experience as an interplay of physical and digital touchpoints, the definition of experiential marketing is getting used in...

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3 Steps to Build a Profitable Consulting Brand – Digital Branding Institute

Last updated: 04/13/2019

Whether you already have a successful consulting business or are just starting out, building a consulting brand can greatly benefit your business. So, if you’re looking for a...

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Using Trust as the Driving Force Behind Marketing Strategies

Last updated: 04/12/2019

In 2015, Nobel Prize-winning economists Robert Shiller and George Akerlof published a book with a chilling theory: We are all pawns in a market that thrives on manipulation and...

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A Small But Growing Startup Scene Is Exploring Uses for Digital Human Avatars

Last updated: 04/12/2019

Kyle Jackson is sitting down for a tough conversation with a seasoned employee who has ignored multiple warnings from his boss about bad office behavior. This is strike three....

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Entertainment, persona marketing and the power of being authentic

Last updated: 04/11/2019

Everything counts as ‘entertainment’ today. From mobile gaming to e-sports, branded content and new realities in tech, there’s no telling where the entertainment industry will...

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5 Essentials for a Successful Newsroom

Last updated: 04/11/2019

5 Essentials for a Successful Newsroom 06/23/2017 By  Danitsja Koster, PressPage An online newsroom is a crucial part of a successful PR strategy. But how can you optimize your...

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Why Facebook and Google Want to Market Your Reputation Online

Last updated: 04/10/2019

Why Facebook and Google Want to Market Your Reputation Online Social proof is critical when creating influence and trust. Image credit: JONATHAN NACKSTRAND | AFP...

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