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Articles about branding


Brand advertising is broken. Here’s why.

Last updated: 01/25/2020

It’s one of the most famous quotes in advertising history. Over a hundred years ago, department store mogul John Wanamaker stated: “Half the money I spend on advertising is...

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15 Top Digital Marketing & Branding Trends for 2020 [Podcast]

Last updated: 01/25/2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing...

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The Power of Personal Branding in Business | Jason Falls

Last updated: 01/21/2020

Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the...

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How to Market a New Business Online

Last updated: 01/21/2020

Looking to learn how to market a new business online? To start, there are two main categories. They comprise of paid advertising and organic marketing. Typically, you don’t...

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Why Domain Names Play an Important Role in Personal Branding - Chelsea Krost

Last updated: 01/19/2020

When it comes to personal branding, name recognition is EVERYTHING and a good brand message communicates more in fewer words. We all know by now that content is king and social...

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How to develop a co-branded marketing strategy

Last updated: 01/18/2020

How to develop a co-branded marketing strategy Image Marnie Grumbach Co-branding with another organization can be a powerful way to expand your reach — either to new geographic...

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020

Last updated: 01/18/2020

Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want...

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How Employee Experience Unleashes Brand Value | Gravity Speakers

Last updated: 01/10/2020

How Employee Experience Unleashes Brand Value by Ross Quintana Mark Levy speaking with Founder of Entrepreneurs’ Organization, Verne Harnish, at ScaleUp Summit 2019 in...

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Disruption A Common Theme For Brands, Retailers In 2019

Last updated: 01/08/2020

One thing that typically distinguishes a CPG FYI column from a news story is that you’re not just calling attention to the latest chicken-sandwich shortage or the newest...

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3 Easy Ways to Master Cross-Channel Marketing

Last updated: 01/05/2020

Consistent brand messaging drives sales. Here are the methods you should be using for maximum impact. In today’s fast-paced world, where customers bounce from one site, app,...

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