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Articles about branding


6 Brands That Expertly Tap Into Humor in Their Marketing

Last updated: 08/25/2019

As the old adage says, “Laughter is the best medicine.” That’s why humor is a great ingredient to bring any marketing campaign to life. When done right, sprinkling a bit of...

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Why Brand Purpose Is Everything, but Not Everything Is Brand Purpose

Last updated: 08/25/2019

Why Brand Purpose Is Everything, but Not Everything Is Brand Purpose How is your brand addressing the real needs of society? By Patrícia Weiss on Aug 21 2019 -...

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Marketers should focus on brand metrics when it comes to building long-term brand strategy

Last updated: 08/25/2019

In this fast-paced industry, it’s easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some time to come. It may look...

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Memorable Moments Are the Key Connection Between Brands and Consumers

Last updated: 08/24/2019

Twenty years ago, the primary communication in the media landscape, arrived at audiences via television. Almost every home had one, and that dominant linear storytelling device...

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Why brands constantly email to ask how you feel about them

Last updated: 08/18/2019

Brands send emails. Brands send, by some estimates, more than half of all the emails that are sent worldwide. The cashier at Urban Outfitters recently asked me for my email...

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Ten ways brands can avoid 'woke-washing'

Last updated: 08/16/2019

The public’s trust in brands is broken. Nearly four-fifths of consumers say they don’t know any brand that keeps the best interests of society in mind. As any visit to the...

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What You Need To Know About Brand Storytelling

Last updated: 08/16/2019

Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” ???? If so, this post is for you! We got the scoop from Ekaterina Walter and...

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3 Ways To Use Data For A More Humanized Brand Experience

Last updated: 08/13/2019

When thinking of data and the broader customer experience, we often think of a very impersonal set of numbers and figures. However, branded data that is analyzed through...

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Six Signs Your Brand Needs A Makeover - Be unforgettable.

Last updated: 08/13/2019

Six Signs Your Brand Needs A Makeover November 9, 2015 2 Comments Your consulting or advisory business is tooling along, but falls far short of the big platform performance...

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Three Ways To Drive Effective Brand Engagement With Influencer Marketing Strategies

Last updated: 08/09/2019

As a business leader, I am constantly looking for new strategies and cutting-edge methodologies and resources to help expand my own knowledge of driving effective take-to-market...

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