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Articles about branding


Is there purpose to campaigns for purpose?

Last updated: 03/23/2019

There’s plenty of debate about campaigns with purpose, much of it very intelligent and informed. Should marketers invest in campaigns that go beyond communicating the benefits...

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3 Steps to Build a Great Medical Brand – Digital Branding Institute

Last updated: 03/23/2019

Having an online presence is very important if you’re looking to create a great medical brand. This is because people almost always search online to find medical practices...

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13 Top Brands on Instagram, for Inspiration

Last updated: 03/23/2019

Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire...

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3 Steps for Brands to Create Long-Lasting Diversity in Their Organizations

Last updated: 03/22/2019

March 8 was International Women’s Day, giving companies everywhere the opportunity to spotlight the achievements of women within their organizations and beyond. Research from...

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6 Steps Global Brands Can Take to Simplifying a Social Media Campaign

Last updated: 03/21/2019

Running multiple social media accounts can be challenging, especially if you’re a global business running those accounts across multiple markets and in several...

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How to make your business talkably different

Last updated: 03/20/2019

Word of mouth is the most important growth lever that we all take for granted This content was inspired by research and case studies contained in “Talk Triggers: The Complete...

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Finding a Purpose That Makes Sense for Your Brand

Last updated: 03/17/2019

The announcement by the Association of National Advertisers late last year that brand purpose was chosen by its members as the 2018 Marketing Word(s) of the Year served as a...

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Common technical SEO issues and fixes for aggregators and finance brands

Last updated: 03/17/2019

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and...

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Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

Last updated: 03/16/2019

Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by...

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Instagram Marketing for Your Business and Brands in 2019

Last updated: 03/13/2019

Acquired by Facebook in August 2012, Instagram is one of the most popular social networks in the world. Last June, it exceeded the billion-user mark. At first, a simple platform...

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