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Articles about branding


Making the case for more non-brand funding in paid search

Last updated: 06/24/2019

When you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. Short,...

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How Your Brand Can Hold Steady Amid Massive Algorithm Updates

Last updated: 06/24/2019

In Marketing and Social Business by Joe Arduini June 19, 2019 Leave a Comment A recent Google algorithm update has caused many brands and marketers to scramble to figure out...

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7 Easy Ways To Begin Building Your Own Personal Brand

Last updated: 06/23/2019

In this age of information overload, success is all about building a brand that stands out above the competition. Whether you are focused on your professional career, or...

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Why This Entrepreneur Scaled Back His No. 1 Product

Last updated: 06/21/2019

Take It From The Pros Why This Entrepreneur Scaled Back His No. 1 Product When Dogfish Head created a hit beer, it did what seemed crazy at the time: It turned down sales. Image...

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Why advertisers turn off brand safety controls - Digiday

Last updated: 06/20/2019

All content has the potential to be unsafe — the definition of “safe” content varies from brand-to-brand. It’s a tricky landscape for advertisers who want to err on the side of...

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How To Get Your Startup Branding Right

Last updated: 06/20/2019

Contact Us How To Get Your Startup Branding Right Are you planning on launching a startup? Or maybe you already set one up and are wondering what to do about your branding? If...

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9 Ways to Build a Strong Personal Brand

Last updated: 06/20/2019

Building a personal brand is important for people who desire significant professional and personal opportunities. From attracting talent, customers, and capital to a business,...

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Want to Be Successful? Stop Listening to 'Them.'

Last updated: 06/18/2019

Want to Be Successful? Stop Listening to 'Them.' ---Shares August 19, 2015 The following is an excerpt from Jeffery Hayzlett’s new book Think Big Act Bigger . Buy it now from...

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Three Ways Brands Can Leverage AI For Predictive Advertising

Last updated: 06/17/2019

We live in a world that is becoming more personalized every day. Consumers have come to expect experiences that are tailored for them — especially when it comes to engaging with...

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10 Excellent Rebrand Examples That Give New Life to Old Brands – Digital Branding Institute

Last updated: 06/17/2019

An old brand can absolutely learn new tricks. Here are some stellar rebrand examples that prove rebranding can save a digital brand. Everyone loves an inspirational makeover,...

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