Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average.
Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).
Peter is the author of, “The Levitan Pitch. Buy This Book. Win More Pitches.” It is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.
I possibly have read every book about agency pitches and none come close to the rich, detailed information and guidance that you will find in this book. It lives up to its title. I highly recommend that every advertising, digital, media and PR agency principal read it. IT IS the most complete ‘how-to-book’ on ad agency pitches I’ve ever read. If there was a class on how to pitch the right way, this should be the required text-book.
As Peter states, “The Levitan Pitch is designed to deliver one master benefit: “You will win more new clients.”
This is the reason I had Peter as a keynote speaker at our inaugural Fuel Lines New Business Conference. I have no doubt that his session will be an indispensible resource as your develop a dedicated pitch management system that will greatly improve your chances of winning more new business.
Here is the podcast of Peter Levitan’s keynote address: Win more new business pitches. It’s easier than you think.
This is a copy of Peter’s presentation deck.
Peter runs Peter Levitan & Co., an international advertising agency new business consultancy. Connect with Peter via Twitter @PeterLevitan.
You might also enjoy Bob Hoffman’s keynote address: Marketers Are From Mars, Consumers Are From New Jersey