Display advertising is one of the webs oldest marketing strategies, and is sometimes looked at with scepticism by those in the community who have had less than positive returns from the technique.
Despite the vocal minority, it is nevertheless an advertising format which continues to thrive. Take Europe for example, total spend in the sector ispredicted to hit $17.3 billion across France, Germany, Italy, Spain and the UK by the end of the year. That’s a surge of 14.7% from 2018s numbers.
So why does this method continue to grow and how can marketers make the most of their investments in this format? The key, like most marketing avenues, is to keep your ear to the ground and to take advantage of some of the latest tech being introduced to the display advertising world. This is essential for helping your brand stand out from the crowd, and ensuring you are keeping your advertising messaging desirable and in tune with the ever changing trends of consumer behaviour.
Display ads no longer have to be a static, one size fits all proposal. In 2019, display ads can be dynamic and personalised, increasing the chances of capturing audiences attention and grabbing that all important referral to your website.
The results of adding video to banner ads can be dramatic, with CTR (click through rate) in some cases increasing as much as 18% compared to a traditional static display.
So just how creative can the modern marketer be with their display advertising? And what new options are there in 2019 which could entice those disillusioned with the format back into the market?
A new infographic has been created which showcases some of the top trends available to marketers in 2019 which could supercharge their display advertising approach. You can take a look at it below and discover what new possibilities one of the webs oldest advertising formats could offer your business.