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Articles about advertising


Yelp’s Six-Year Grudge Against Google

Last updated: 03/20/2019

Jeremy Stoppelman, chief executive of Yelp, the local search and reviewing site, would like this article to be focused on his company’s growth, or on how its reviews help...

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From Music to Maps, How Apple’s iPhone Changed Business

Last updated: 03/17/2019

From Music to Maps, How Apple’s iPhone Changed Business Technology From Music to Maps, How Apple’s iPhone Changed Business Apple’s iPhone gave rise to whole new industries and...

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How JavaScript impacts page loading speed on mobile

Last updated: 03/16/2019

How JavaScript impacts page loading speed on mobile How JavaScript impacts page loading speed on mobile 13 The effect of JavaScript on mobile web performance is twofold. One, it...

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Diving into data, distribution and digital at the ClickZ Intelligence Roundtable

Last updated: 03/14/2019

The first ClickZ Intelligence Roundtable, produced in collaboration with Marin Software, kicked off last week at our head offices in London. Following the publication of The...

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It’s time for SMBs to go all in on social and mobile video

Last updated: 03/12/2019

Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and...

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Spotify, Amazon, Google and Pandora Appeal 44% Hike in Music Streaming Royalties

Last updated: 03/11/2019

The joy songwriters experienced in the U.S. in late January, when the Copyright Royalty Board ruled the royalties they receive from on-demand subscription streaming would jump...

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10 YouTube Pre-Roll Ads You'll Actually Enjoy

Last updated: 03/11/2019

You technically can't skip these ads. But you wouldn't want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper"...

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Amazon buying Whole Foods for nearly $14 billion. What now?

Last updated: 03/10/2019

What will Amazon do with Whole Foods’ more than 400 local retail grocery stores? Among the many scenarios, the Seattle-based company could increase same-day delivery, vastly...

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Long-form video content hits milestone, makes up majority of time watched across all devices

Last updated: 03/09/2019

Get the most important digital marketing news each day. Long-form video content passed a major milestone last quarter, making up the majority of time watched across every...

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PPC strategy: Planning beyond the click

Last updated: 03/07/2019

Google AdWords, Bing Ads and other paid media platforms are attractive channels to reach a targeted audience, foster brand awareness and increase revenue. Far too often,...

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