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Articles about advertising


9 Tips for Advertising Your Business to Hit Your 2020 Goals

Last updated: 01/23/2020

Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online...

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The digitalisation of outdoor advertising

Last updated: 01/22/2020

2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing...

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5 Reasons You Need Email Marketing For Your Success

Last updated: 01/21/2020

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

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Acquisitions Of The Past Decade Will Influence Advertising, Diversity In 2020

Last updated: 01/03/2020

Apple, Amazon, Facebook and Google, among others, will demonstrate diversity in 2020 -- a theme that Baird Equity Research calls outs out in a note published Tuesday. “Google...

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These 5 Trends Defined Retail in 2019

Last updated: 12/29/2019

The way we shop changed radically in 2019. It was the year two-day shipping became slow, BOPIS somehow seemed less ridiculous—perhaps because we’ve heard it so much by now—and...

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How to Recalibrate Programmatic in 2020 With Renewed Purpose

Last updated: 12/29/2019

When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the...

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Advertisers Want to De-Risk Their Reliance on Google and Facebook

Last updated: 12/16/2019

Increased scrutiny of data security is concentrating ad spend in walled-garden companies such as Amazon, Facebook and Google, as their vast swaths of consented first-party data...

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Digital Ad Sales Increase, but Show Signs of Leveling Off

Last updated: 12/12/2019

For the first time, digital ad sales will account for more than half of global ad sales at $306 billion, according to a new Magna report forecasting ad spend. While digital ad...

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3 Logo Design Trends We Can Expect In 2020

Last updated: 12/09/2019

As we turn the corner into a new decade, marketers and brand builders are poised to enter a new era of design. Building on current styles and taking totally fresh artistic...

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Facebook Hopes to Rebuild Trust With Its Rebrand

Last updated: 11/21/2019

Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the...

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