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Articles about advertising


3 Reasons Why I’m Confident That Media Still Has a Promising Future

Last updated: 08/17/2019

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

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How Brands Can Thrive Amid Consumer Distrust

Last updated: 08/17/2019

The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word...

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How Marketers Can Create More Comprehensively Inclusive Strategies

Last updated: 08/15/2019

For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would...

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Twitter Patched Up 2 Issues Affecting Its Users’ Ad Settings

Last updated: 08/10/2019

Twitter discovered and fixed issues with users’ ad settings choices that first surfaced in May 2018, which may have shared some user data with third-party advertising and...

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Diversity Efforts Are Often White-Washed and Dulled Down. Here Are 5 Ways to Improve These Initiatives

Last updated: 07/30/2019

As we round out July, I am taking refuge in the fact that we’ve survived another round of the International Festival of Press Releases, sometimes referred to as Cannes...

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Display advertising: 3 ways to improve your campaign targeting

Last updated: 07/25/2019

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one...

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Amazon ‘Reviewing’ Its Website After It Suggested Bomb-Making Items

Last updated: 07/20/2019

LONDON — Amazon said on Wednesday that it was reviewing its website after a British television report said the online retail giant’s algorithms were automatically suggesting...

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How to Prioritize SEO Tasks [+Worksheet]

Last updated: 07/17/2019

“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete...

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Unknown Trackers Still Run Rampant on a Wide Range of Websites

Last updated: 07/14/2019

The rallying cry for transparency in ad tech has been intensifying across the industry, but it looks like the programmatic stacks deployed by many publishers are more opaque...

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5 futuristic advertising channels and the first rule of advertising dynamics

Last updated: 07/13/2019

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has remained...

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