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Articles about advertising


Everything You Need to Know About Content Amplification

Last updated: 10/01/2019

Companies are spending more money every year to create content for their audience and to attract new customers. The challenge is that while most companies are spending a lot of...

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A Guide to On-Page SEO for Ecommerce Websites

Last updated: 09/25/2019

 /  1 min ago On-page SEO can help your ecommerce website rank higher, engage users, drive more traffic, and convert more leads. People typically start their product research...

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10 Reasons Why Intent Marketing is Key to Your B2B Marketing Success

Last updated: 09/17/2019

Intent marketing is the marketing of a product or service based on a consumer’s actions or activities that signal intent that they are preparing to make a purchase...

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The Number One Thing Marketers Need To Know To Increase Online Sales

Last updated: 09/03/2019

People have an attention span of eight seconds, a decrease from 12 seconds back in 2000 "> Before cell phones, traditional marketers based their game plan on a typical buying...

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Tracking Local SEO & SEM via Google Analytics, GTM, and more

Last updated: 09/03/2019

0 The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you asked me, I’d tell you that...

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How QI provides a great template for ad planning

Last updated: 09/02/2019

The rules of the game are simple.  You have to answer obscure questions.  They’re sometimes so obscure, you’re actually unlikely to give the "correct" answer. But the aim of...

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What brands really think about digital video advertising

Last updated: 09/02/2019

Last month, IAB did an event around video and its role in driving brand objectives, with marketers of leading brands weighing in With the digital video advertising landscape...

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3 Reasons Why I’m Confident That Media Still Has a Promising Future

Last updated: 08/17/2019

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

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How Brands Can Thrive Amid Consumer Distrust

Last updated: 08/17/2019

The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word...

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How Marketers Can Create More Comprehensively Inclusive Strategies

Last updated: 08/15/2019

For decades, almost everyone who appeared in ads conformed to these traits. Marketers believed that ads showcasing “beautiful” people—by traditional standards, anyway—would...

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