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Articles about advertising

How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Last updated: 06/25/2019

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but...

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Upcoming versions of Google Chrome will let you permanently mute sites, block autoplaying videos

Last updated: 06/24/2019

One of the most annoying things about surfing today’s web – besides all those ads, of course – is landing on a site and getting blasted by a video that starts playing...

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56.6 Million U.S. consumers to go without pay TV this year, as cord cutting accelerates

Last updated: 06/23/2019

Bad news for traditional pay TV: cord cutting is accelerating at a pace faster than previously estimated. According to a new industry report from eMarketer, there will be 22.2...

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Back to the Mac: Twitter Is Making Its Return to macOS

Last updated: 06/20/2019

Twitter is coming back to the Mac after pulling the plug on its original application for that platform in March 2018. Senior staff software engineer Nolan O’Brien said in a...

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What branded content means to the future of your agency

Last updated: 06/20/2019

Four perspectives on the scramble among creative, media, PR and production shops to own the entertainment space. As branded content occupies a larger portion of marketing...

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Engagement with Instagram Videos Is Surging - eMarketer

Last updated: 06/17/2019

Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the...

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More People Are Passing on Home Broadband and Relying on Their Smartphones

Last updated: 06/16/2019

Are adults in the U.S. looking to lower their monthly expenses, or are wireless carriers just offering better data plans? Whichever is the case, a new study from Pew Research...

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Structured Data for SEO: A Two-Part Series

Last updated: 06/15/2019

SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes...

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Can Blockchain Disrupt The Programmatic Advertising Duopoly Of Google & Facebook?

Last updated: 06/14/2019

There can be no arguing that the Blockchain is a disruptive technology. Banks, corporations, and even governments are all-in on Blockchain technology, and the use-cases go far...

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Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech

Last updated: 06/13/2019

CMO Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech The distinction between the two sectors is increasingly blurring, but investors say a predictable revenue...

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