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Articles about advertising


12 Ways to Earn Money and Authority by Blogging

Last updated: 04/16/2019

Blogging offers an amazing opportunity to build authority and earn income. You can create a blog about anythingyou have knowledge about or experience in. The key is to choose...

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Here's what performance advertisers are saying about Quora's new ad platform

Last updated: 04/13/2019

When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with...

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5 Golden Rules of Engagement to Create a Winning Global Marketing Strategy

Last updated: 04/12/2019

Like everything else in this crazy industry, agencies’ approach to managing global business used to be easier. When I started working on my first global brand 20-plus years ago,...

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SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

Last updated: 04/11/2019

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Three ways local businesses can survive the on-demand threat Jul...

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What marketers need to know about addressable TV and OLV

Last updated: 04/08/2019

Today, billions of dollars are spent on TV advertising, and at the end of the day, for many demographics, there are still very valuable eyeballs worth targeting through...

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The Agency Interview: 26 Questions with Digital Marketing Pioneer Norm Johnston

Last updated: 04/04/2019

This post orginally appeared on the LinkedIn Marketing Solutions EMEA blog. Who better to put on the spot about the direction of digital marketing than somebody who’s been...

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Follow the Money: Ads on NBA Jerseys Open the Doors for Other Top Sports

Last updated: 04/03/2019

Five years ago, the NBA hired SRI, a sponsorship research firm, to analyze the possibility of an unprecedented move in major American sports: placing ads on jerseys. The...

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Financial Planning: How Can Entrepreneurs Finance their Business Ideas?

Last updated: 04/02/2019

One of the most difficult aspects when starting a business is Investment. You can try to convince investors and venture capitalists, but if you are new to entrepreneurship, your...

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Instagram is turning the screws on Snapchat by handing advertisers free trials and credits

Last updated: 04/02/2019

Instagram appears to be turning the screws on Snapchat, baiting marketers and advertisers by offering them a chance to test brand new ad products free of charge. Morgan...

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Where did social media go wrong?

Last updated: 03/27/2019

For most of my life, the Internet, particularly its social media — BBSes, Usenet, LiveJournal, blogosphere, even MySpace, early Twitter and Facebook — consistently made people...

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