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Latest Articles


Links as a Google Ranking Factor: A 2019 Study

Last updated: 04/13/2019

For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's...

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How you can make the most of your YouTube video advertising - Marketing Land

Last updated: 04/13/2019

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced...

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How to Find the Perfect Micro-Influencers for Your Business

Last updated: 04/13/2019

Social media marketing is one of the most effective ways to grow your business. Many businesses choose to use influencers on prominent social media channels such as Twitter,...

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How to Step Up Your Social Media Visual Content

Last updated: 04/13/2019

You hear a lot of how important visual content is, but what is it exactly? It’s basically anything that gives its message and information via pictures, videos and other...

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next 2 Years

Last updated: 04/13/2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70 percent plan to increase the share of...

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7 Steps to Making Yourself the Influencer That Defines Your Brand

Last updated: 04/13/2019

These days, the influencers at the top of your business make your brand, rather than a brand making influencers of your leaders. Consider Jeff Bezos at the top of Amazon, or...

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How to Avoid Having Your Experiential Marketing Become Programmatic

Last updated: 04/13/2019

As more industry attention is being paid to consumer experience as an interplay of physical and digital touchpoints, the definition of experiential marketing is getting used in...

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3 Steps to Build a Profitable Consulting Brand – Digital Branding Institute

Last updated: 04/13/2019

Whether you already have a successful consulting business or are just starting out, building a consulting brand can greatly benefit your business. So, if you’re looking for a...

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Anestis to be honored for Research on Suicide at National Conference

Last updated: 04/13/2019

 The American Association of Suicidology (AAS) will honor University of Southern Mississippi associate professor of psychology Dr. Michael Anestis with its prestigious Shneidman...

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SEC Week 8 picks: Can Tennessee score on Alabama?

Last updated: 04/13/2019

Ahead of LSU's matchup against coach Ed Orgeron's former team Ole Miss, Orgeron says he's not excited to see anyone at the school but is looking forward to stopping at the local...

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