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Latest Articles


The 5 Biggest Influencer Marketing Myths That Won't Die

Last updated: 10/02/2019

The 5 Biggest Influencer Marketing Myths That Won't Die No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers. Image credit: ...

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4 social media marketing tips to boost online casino engagement 

Last updated: 10/01/2019

Millions of people are using social media. In fact, in 2018, an estimated 2.62 billion people used social media sites. They visit Facebook, Twitter, Instagram, Snapchat and...

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Why User Experience Is Key for Digital Marketing Success

Last updated: 10/01/2019

In the beginning, digital marketing was relatively simple to master. As long as you follow a few basic SEO principles, include the right mixture of keywords on your pages and...

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To dramatically increase creativity, slash your budget in half

Last updated: 10/01/2019

Early in my career, I learned an extraordinary lesson about creativity: Money kills it. As a young man I worked in PR for a Fortune 100 company and was shipped out to become...

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Everything You Need to Know About Content Amplification

Last updated: 10/01/2019

Companies are spending more money every year to create content for their audience and to attract new customers. The challenge is that while most companies are spending a lot of...

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3 Simple Things That Will Make You the Most Interesting Person in Any Conversation

Last updated: 10/01/2019

Tired of showing up to those networking events or cocktail parties because your brain has already decided it's going to be a drag being asked the same dumb questions and...

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

Last updated: 09/30/2019

How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks Create a business Page, not a personal profile. Claim your Page's vanity URL. Add a great cover...

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How Blockchain is Changing Digital Marketing

Last updated: 09/30/2019

Marketing has changed a lot in the past decade, but it’s about to go through another revolution, thanks in large part to blockchain. Yes, while most of us associate digital...

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The Purpose of Print for Modern Marketers

Last updated: 09/30/2019

We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But...

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How to Use Social Media For Lead Generation | IMS Marketing

Last updated: 09/30/2019

Social media is a great digital marketing tool companies use to share content with their target audience. Social media platforms offer another online channel for companies to...

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