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Latest Articles


How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

Last updated: 10/30/2019

What’s everyone but me doing?! Keep your audience curious about what your brand is up to.  Fear of missing out (FOMO) is the idea that other people are enjoying experiences …...

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The Benefits Of Going With A Commercial Printer For Your Promotional Needs

Last updated: 10/30/2019

The Benefits Of Going With A Commercial Printer For Your Promotional Needs As a business, you're going to find yourself using a lot of resources towards marketing...

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Secrets to Building a Social Media Content Strategy Like a Pro. - Heyo Blog

Last updated: 10/30/2019

Are you reaching the right prospects? Are you spreading the news about your business? If so, congratulations! You have a well-functioning social media marketing strategy. If the...

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New LinkedIn Features Keep Your Team Motivated and Informed

Last updated: 10/30/2019

As of 2019 LinkedIn has more than 645 million members in over 200 countries. The platform is growing its user base by continually adding new features to seamlessly bring...

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What Does It Mean To Be Social On Social Media? - The Social Media Hat

Last updated: 10/29/2019

If you’ve read even just a few blog posts on social media marketing for business, you’ve likely heard the expression, “Be Social.” It embodies both a goal and a chastisement for...

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Six Reasons Branding Is More Important Than Ever Before

Last updated: 10/29/2019

Branding gives your audience a clear sense of purpose and direction– a credible voice that people want to listen to. There is widespread ambivalence about the relevance of...

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Why D2C brands are the future of retail - Marketing Land

Last updated: 10/29/2019

The hottest segment in retail is direct-to-consumer (D2C) brands. It’s also very competitive and quickly evolving, from online-only to multi-channel, with many companies adding...

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5 Steps to Take Control of Your Personal Brand

Last updated: 10/29/2019

No matter what product or service you sell, as the owner of your business, you're really selling yourself. Follow these five tips to create a personal brand that connects with...

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Relationship-Based Practices for Today’s Students

Last updated: 10/29/2019

As a longtime K–16 educator now in the field of teacher preparation, I am struck by the emergence of generational shifts over time. Somehow, in the past thirty seconds or so, I...

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Brands Need to Be Real Without Being Insensitive

Last updated: 10/28/2019

Through trial and error, digital marketers have figured out that consumers are now looking for more of an authentic message when it comes to marketing. They want to know that...

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