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Latest Articles


Yelp’s Six-Year Grudge Against Google

Last updated: 03/20/2019

Jeremy Stoppelman, chief executive of Yelp, the local search and reviewing site, would like this article to be focused on his company’s growth, or on how its reviews help...

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3 Ways That AI Is Transforming HR and Recruiting

Last updated: 03/20/2019

Artificial intelligence is playing a more significant role in business than ever before. A recent survey by professional services firm PwC found that 72 percent of executives...

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Improvements in College Recruitment | Staples Promotional Products

Last updated: 03/20/2019

It’s becoming that time of the year when future college students prepare to leave the nest and immerse themselves in the college experience. To draw attention to your...

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Why the Google Search Network isn’t working for your B2B business

Last updated: 03/20/2019

Not infrequently, we hear from B2B businesses that have grown frustrated with the Google Search Network. Their marketing teams have been running Search Network campaigns for a...

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8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

Last updated: 03/20/2019

Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social...

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Custom Chemical Company Takes Control of Label Production - Colordyne Technologies

Last updated: 03/20/2019

Founded in 1981, Exacto, Inc. develops innovative technologies that improve the economics of irrigation and pesticide applications. The company creates customized chemical...

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Part 2: A Product Marketer's Guide to an Audience-Centric Go-to-Market

Last updated: 03/20/2019

Embed Part 2: A Product Marketer's Guide to an Audience-Centric Go-to-Market Product marketers can make large impacts in 2019 by becoming more audience-centric throughout the...

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How SEO can (and should) inform social media marketing

Last updated: 03/19/2019

Search engine optimization and social media marketing are two major points of focus for most digital marketers these days. They have co-existed for ages, yet they are seldom...

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Three Tips For Effective Social Media Marketing

Last updated: 03/19/2019

In today’s entrepreneurial market, I believe there's a misconception that simply posting your ad on social media is a sure-fire way to gain customers, but that’s not quite how...

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Facebook Releases Testing Guide to Help Marketers Perform Better Experiments

Last updated: 03/19/2019

Facebook Releases Testing Guide to Help Marketers Perform Better Experiments Print this Page/Save it as a PDF A good marketing strategy largely stems from testing, analyzing,...

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