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Latest Articles


Thought Leader Lectures - Learning Forward Conference

Last updated: 08/13/2019

Thought Leader Lectures Improving the Instructional Core: Content-Rich Curriculum and Professional Learning Instructional Materials/Curriculum Learn how to improve student...

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5 Persuasive Sales Copy Tactics & Why They Work

Last updated: 08/13/2019

How do you sell something to someone who isn’t even aware that they need it, let alone what it may be? How do you write your content and copy in a way that speaks to people and...

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Employee Advocacy: Your Secret Weapon For Social Media Success

Last updated: 08/12/2019

In today’s crowded social media landscape, many brands struggle to stand out and connect with their audiences. Even if metrics such as follower counts grow, engagement remains...

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Eight Effective Tips For Marketing Through Instagram

Last updated: 08/12/2019

With over 1 billion monthly users and more than 500 million daily users, Instagram is now the second most engaged social platform after Facebook. The photo-sharing app reached...

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The Dos and Don’ts of Mobile Recruiting

Last updated: 08/12/2019

Mobile recruitment is no longer a nice-to-have strategy — it’s a must. Among today’s job seekers, 89 percent see their mobile devices as critical to the job hunt, and 45...

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6 Tips for Principals to Survive—and Thrive

Last updated: 08/12/2019

Principals, we asked you to tell us what your biggest challenges are. Dozens of you—from all kinds of schools in a diverse array of communities—responded with candor and detail....

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Mississippi State football: 3 offensive players standing out in training camp

Last updated: 08/12/2019

STARKVILLE – There has been a lot of focus on the Mississippi State quarterbacks during the first week of training camp. Deservedly so. Quarterback competitions are as...

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What Social Media Metrics Should You Be Measuring?

Last updated: 08/11/2019

Your company has gone through the effort to create a social media presence. Your Facebook, Instagram, Twitter, and even Pinterest boards are up and running, producing content....

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How Will Your Staff Remember You?

Last updated: 08/11/2019

Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) Click to share on LinkedIn (Opens in new window) Click to email this to a...

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It’s time we understood the value of college

Last updated: 08/11/2019

When I was president of Cal State Fullerton, more than half of our 40,000 students were the first in their families to go to college. Watching them graduate each spring, I saw...

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