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Latest Articles


How to Use Social Media for Small Business: 10 Effective Tips

Last updated: 08/17/2019

According to a survey, 32% of small businesses invest in social media marketing . Every small business owner wants to market their business online, but most of them start...

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3 Reasons Why I’m Confident That Media Still Has a Promising Future

Last updated: 08/17/2019

The media landscape is evolving at breakneck speed, and the changes and challenges are real. We’ve all seen the stats. Primetime TV viewing among 18- to 49-year-olds is down,...

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How Brands Can Thrive Amid Consumer Distrust

Last updated: 08/17/2019

The era of “fake news,” populism, and declining faith in institutions has eroded public confidence in virtually all information sources.  Google Trends shows that the word...

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4 Tips to Help You Become A Social Media Marketer in 2019

Last updated: 08/16/2019

If you are thinking about quitting your 9–5 to become a social media marketer, the best thing you could do to get ahead is learn how to build an audience on your chosen...

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Ten ways brands can avoid 'woke-washing'

Last updated: 08/16/2019

The public’s trust in brands is broken. Nearly four-fifths of consumers say they don’t know any brand that keeps the best interests of society in mind. As any visit to the...

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What You Need To Know About Brand Storytelling

Last updated: 08/16/2019

Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?” ???? If so, this post is for you! We got the scoop from Ekaterina Walter and...

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3 Ways to Make Your LinkedIn Profile Stand Out to Recruiters

Last updated: 08/16/2019

If you're in the job market or the market for clients, you might be encouraged that your LinkedIn profile is getting a of views. But what if you aren't getting any calls and...

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3 Crucial Ways To Innovate Your Social Media Marketing

Last updated: 08/15/2019

If your social media marketing is lacking engagement, click traffic and growth, you may need a spark of innovation to get back on track. With so many social accounts and...

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Improve Your Social (Media) Skills to Stay Relevant as a Small Business

Last updated: 08/15/2019

Around one third of the entire global population (and 60% of North America’s population) are active on social media. This is an enormous audience you simply cannot ignore as a...

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5 Reasons Instagram is Key to Your Digital Marketing Success

Last updated: 08/15/2019

Businesses of the past never had to worry about digital marketing. They put up billboards, sent direct mail pieces and put ads in the newspaper. The really innovative ones...

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