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Latest Articles


How to Market Your Company Without Any Brand

Last updated: 10/12/2019

Somewhere in a small office or a garage, a 20-something prodigy develops a revolutionary product. This product captures the imagination of billions, changes the landscape of an...

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5 Simple But Effective Ways To Market a Services Business

Last updated: 10/11/2019

In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times,...

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Is Your Company Ready for a Digital Future?

Last updated: 10/11/2019

Is Your Company Ready for a Digital Future? There are four different pathways that businesses can take to become top performers in the digital economy. Leadership’s role is to...

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How and Why to Prioritize Social Media in Your Weekly Marketing Activities

Last updated: 10/11/2019

It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile...

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Identify Your Social Media Maturity & Advance Your Social Marketing - NetBase

Last updated: 10/11/2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and...

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Data-Driven Talent Acquisition in the Google and Facebook Era

Last updated: 10/11/2019

When Google and Facebook joined the recruitment industry, the game changed. The rules guiding how talent acquisition professionals find talent has shifted, with big recruiting...

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Mississippi State football: Predicting what happens the rest of the way

Last updated: 10/10/2019

Mississippi State will be heading into one of the biggest games of head coach Joe Moorhead’s career when it faces the Tennessee Volunteers next week. While the Volunteers fell...

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How to Optimize Video for Social Media Marketing

Last updated: 10/10/2019

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s...

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How brands can build authenticity and trust with employee advocacy

Last updated: 10/10/2019

Above all else, consumers want trust. When working with influencers, brands must think about who they align themselves with and whether or not it’s appropriate for them to work...

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The Top 9 Social Media Trends of 2019

Last updated: 10/10/2019

2018 was a year of lasting impacts on the social media industry. The year began with apost from Mark Zuckerbergannouncing the biggest algorithm update Facebook had ever seen....

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