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Latest Articles


10 Social Media Metrics Actually Worth Tracking

Last updated: 11/21/2019

As you probably know from past marketing experiences, social media marketing is an incredibly effective tool for building brand recognition and improving conversions. That being...

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Facebook Hopes to Rebuild Trust With Its Rebrand

Last updated: 11/21/2019

Facebook recently unveiled a new corporate logo and brand identity, adding another item to a list of questionable decisions made by the company as of late. As was generally the...

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Big Industry Events on Tap for 2020 | Smart Meetings

Last updated: 11/20/2019

In addition to arranging events, planners typically attend many industry gatherings each year to make connections, stay on top of new developments, develop skills and pick up...

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5 Foundational Steps to Follow When Developing a Visual Brand

Last updated: 11/20/2019

Think about some of the most recognizable brands out there. What do you picture when you think of them? What do all of these things have in common? In many cases, visuals are...

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Best campaigns driving 2020 digital marketing trends

Last updated: 11/20/2019

Get inspired for your 2020 campaigns, with these trendsetters. The brands already jumping on next year’s digital marketing trends creating exciting, creative, and most...

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How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

Last updated: 11/20/2019

In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing...

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How Mississippi State football has shown signs of regression under Joe Moorhead

Last updated: 11/20/2019

STARKVILLE – Ask Joe Moorhead if his Mississippi State football program has taken a step back in his second season as head coach, and this is what he'll say.  "I don't...

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Why the Future of Influencer Marketing will be Organic Influencers

Last updated: 11/19/2019

Influence has long been at the core of marketing - seeking it, amassing it, then effectively wielding it to achieve your goals. It's also, uncoincidentally, what gave rise to...

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4 Signs to Immediately Identify Someone With True Emotional Intelligence

Last updated: 11/19/2019

In a recent report, top human resources officers from global companies were asked what they see as the 10 job skills required by the year 2020 for workers to thrive. According...

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How affinity bias impacts the recruitment process - 3 Plus International

Last updated: 11/19/2019

How affinity bias impacts the recruitment process by Dorothy Dalton | Jul 14, 2017 Affinity bias and cultural fit Hiring for cultural fit is affinity bias at work. "The right...

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