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Latest Articles


6 Brands That Expertly Tap Into Humor in Their Marketing

Last updated: 08/25/2019

As the old adage says, “Laughter is the best medicine.” That’s why humor is a great ingredient to bring any marketing campaign to life. When done right, sprinkling a bit of...

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Why Brand Purpose Is Everything, but Not Everything Is Brand Purpose

Last updated: 08/25/2019

Why Brand Purpose Is Everything, but Not Everything Is Brand Purpose How is your brand addressing the real needs of society? By Patrícia Weiss on Aug 21 2019 -...

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Marketers should focus on brand metrics when it comes to building long-term brand strategy

Last updated: 08/25/2019

In this fast-paced industry, it’s easy to prioritise short-term results at the expense of long-term impacts which may not become apparent for some time to come. It may look...

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Memorable Moments Are the Key Connection Between Brands and Consumers

Last updated: 08/24/2019

Twenty years ago, the primary communication in the media landscape, arrived at audiences via television. Almost every home had one, and that dominant linear storytelling device...

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Why You Need Social Media Marketing for Your Business

Last updated: 08/24/2019

Law Why You Need Social Media Marketing for Your Business This the world of the global age. The world meets at one single platform, the web, and especially social media. Social...

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Recruiting Trends You Need in Your Strategy

Last updated: 08/24/2019

It’s very clear to most recruiting professionals and those similar, that we are and have been in a candidate-driven market for a while now. Candidates today have many more...

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College rankings might as well be student rankings

Last updated: 08/24/2019

Each year various magazines and newspapers publish college rankings in an attempt to inform parents and prospective students which colleges are supposedly the best. U.S. News &...

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Can Telemedicine Help Students Stay Healthy?

Last updated: 08/24/2019

The college lifestyle – famous for hectic schedules, late-night study sessions and 2 a.m. pizza – has never gone hand-in-hand with good health. But today’s college students are...

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How Does Pay Per Click Work on Google?

Last updated: 08/23/2019

How Does Pay Per Click Work on Google? The first goal for every inbound marketer is to get their site to rank high on Google’s search engine results pages (SERPs) . Easier said...

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7 Basic SEO Best Practices You Can Learn from Huge Travel Brands

Last updated: 08/23/2019

With a massive amount of searches for vacation and travel planning, it’s one of the top categories online. And there’s a lot of money in SEO for them. In fact, organic traffic...

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