Technology has come a long way since CompuServe first introduced its “Dial Up” Internet Service in 1969.
Since the first e-mail was sent in 1971, the evolution of technology has made communication faster, broader and conveniently accessible through different media. A specific magazine in 1995 wrote an article that scoffed at the growth and popularity of the Internet. Two years earlier, Tim Berners-Lee gave the world the “World Wide Web”. Apparently, the writers of Newsweek were not visionaries and chose to ignore the rapid growth of AOL, Tripod and Geo-Cities as signs the world wanted to interconnect on a global scale.
By 2009, Facebook which was conceptualized for the college students of Harvard University in 2004 had grown into the largest social media network with over 200 million users. A tweet about a plane crash in New York’s Hudson River sent the media into frenzy and “un-friend” became the New Oxford American Dictionary’s word of the year.
Today 85% of the world’s population of 7.1 billion has access to the Internet. There are 1.28 billion daily users of Facebook, 187 million LinkedIn members and 255 million people are active on Twitter. These are people from across the globe; different nations, cultures, likes and dislikes. The Internet through social media has given people and businesses ready-access to a market of over a billion consumers.
The proliferation of social media has changed the way companies approach business because the power to influence rests with the consumer. How else would a fast-food giant like “Subway” find itself on the ropes when a single customer posted a photo on his social media account showing its foot-long was actually less than a foot?
With the world literally at the fingertips, businesses would be wise to allocate resources on a social media marketing plan to shore up its revenue-generation activities.
But social media marketing can be a challenge. Posting content require precision and strategy to maximize the power of social media. Writing skills, perfect grammar and spelling, engaging content are standard but these are not enough to guarantee your article or blog will be viewed frequently.
A social media marketing plan is designed to answer the following questions:
And these haven’t touched on the website design and purpose yet.
Most business owners don’t have the time or core competence to learn the intricacies of social media marketing. Their business would best be served if they could focus resources on functions which directly contribute to the main enterprise. Social media marketing takes time and patience in planning and implementing. In social media marketing, the concept of “planting seeds” in the consciousness of the market remains the same.
For this reason, business owners should hire a social media Virtual Assistant who has the experience to design the strategy and the time to dedicate to the project.
A social media virtual assistant can do the following activities for the client:
Depending on the extent of the work required for the client’s social media program, it is quite possible that a social media manager may recommend assembling a virtual management team. A virtual management team may include a website designer, graphics artist, SEO writer and a personal services assistant.
Outsourcing services for social media marketing to a Virtual Assistant is an important step in optimizing the potentials made possible by the Internet. As vast as the World Wide Web is, we should embrace and capitalize its opportunities without getting tangled in its complexities.