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Articles about product marketing


The Product Manager and Portfolio Marketer . . . A Valentine’s Love Story

Last updated: 02/18/2019

Valentine’s Day: People are super passionate about this holiday; they either love it or they hate it! Maybe it’s because folks tend to use this day to assess and measure their...

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(Product) Marketing for Growth: The Marketing Plan – Product Marketing Community – Medium

Last updated: 02/12/2019

The Product Marketing Community is all about connecting product marketers and sharing ideas. Last week, we brought five bright minds and one extremely talented graphic recorder...

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Retail and the Promo Products Industry

Last updated: 02/11/2019

Promotional products buyers have always desired retail-level quality, but the industry was habitually playing catch-up. Now, thanks to trendy new offerings and the availability...

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Customer Feedback: Why It Matters, How to Ask for It, & What to Do With It – Drift

Last updated: 02/10/2019

Customer feedback is the battery that powers customer-driven companies. It has a positive side (e.g. praise for your product, or a high NPS score), as well as a negative side...

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What Product Marketing Does, By The Numbers – Product Marketing Masters – Medium

Last updated: 01/26/2019

“What does it take to get into product marketing?” That’s a question many of us in product marketing have heard plenty of times. In fact, when Product Marketing Masters hosted...

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The Biggest Promotional Products Trends We Noticed at PPAI Expo 2019

Last updated: 01/25/2019

Buh bye, Vegas! All week long, Promo Marketing was reporting live from the PPAI Expo 2019 at the Mandalay Bay Convention Center. If you were at the show, we hope you had a great...

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5 Types of Marketers Your Company Needs

Last updated: 01/24/2019

Have you ever prepared a meal with a group of people? Each person tends to gravitate towards what they do best. Some folks have impressive knife skills and some love to...

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Xerox's Great Product Marketing Experiment - Nandini Jammi

Last updated: 01/16/2019

I want to bring to your attention to a fascinating tale of marketing redemption from a “boring” business you almost certainly never think about. Xerox is a company that sells...

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4 Ways to Market Your Business on Social Media | HALO Branded Solutions

Last updated: 01/15/2019

We are big fans of promotional product marketing, but we also know marketing doesn’t take place in a bubble. The most effective way to market your business is to undertake a...

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Business Requirements & Voice of Customer Training | Proficientz

Last updated: 01/14/2019

Product Manager   The Proficientz course was very much a reinforcing experience and many of the topics discussed were consistent with two key strategic initiatives our sr....

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