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Articles about branding


YouTube clarifies stance on 'hate speech' and 'advertiser-friendly' content

Last updated: 02/18/2019

YouTube has made changes to “address advertiser concerns” around ad placement clarifying its rules on hate speech. Speaking via a blog post, YouTube said it would not allow...

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Everything You Need to Know About the Principles and Types of Design

Last updated: 02/15/2019

These are all things that can be designed. Heck, design has so many different meanings and application you wonder if the term can be defined at all. Answer: It can. Design has a...

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How to Launch Your Employee Activation Program in 8 Steps | Marketing Insider Group

Last updated: 02/15/2019

This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your...

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Build Better Brand Engagement by Tapping into Your Buyers’ Emotions

Last updated: 02/15/2019

How do you feel when you read a Disneyland social media post? Or an ad for the latest Apple product? Does a message from BMW or Audi evoke a particular response from you? These...

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IAB Expands Membership to Include Brand Leaders for Their Critical Perspective As the Digital Marketing Landscape Continues to Disrupt and Grow

Last updated: 02/13/2019

Phoenix, AZ (February 10, 2019) — IAB, the national trade association for the digital media and marketing industries, today announced that it is expanding its membership to...

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How to Create a Winning Content Marketing Playbook

Last updated: 02/13/2019

The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point....

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7 Instagram Marketing Strategies Every Brand Need to Know

Last updated: 02/12/2019

There are many people trying to become successful using the internet. One of the most popular ways is using Instagram, a photography and video platform ubiquitous to anyone who...

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Instagram ads can now link to brands’ Messenger accounts, bots

Last updated: 02/12/2019

Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from...

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Report: Google's Chrome ad blocker coming to both PC and mobile 'within 6 months'

Last updated: 02/11/2019

In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication confirmed the earlier report...

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How to Use Paid Targeting to Align with Your Customer Profiles

Last updated: 02/10/2019

No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find...

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